This week, we dive into an overlapping space within the Home Staging and Real Estate industry: Running a business with and alongside your spouse. I sit down with my guest, Daniel Coffman, co-owner of Staged Spaces, an educator and speaker within the staging community, to discuss the relationship dynamics of running a business — and raising a family…

Welcome back to The Home Staging Show, where we bring you the latest insights and tips on all things home staging. In today's episode, we have home stager Aileen Crapps, who specializes in staging mobile homes. She shares her expertise on how she transforms these properties into irresistible spaces that attract buyers. From considering the surround…

This week, I sit down with Helen Bartlett, a national award-winning home stager and home stylist, founder of Refined Interior Staging Solutions, and co-author of Home Staging: The Power That Sells Real Estate, about the process of staging model homes. In this conversation, we discuss the difference between a model and a regular residential home, ho…

Welcome to The Home Staging Show podcast, where we deep dive into the world of home staging and how to build a viable home staging business. In this episode, Cindy recaps the recent StagerCon 2023 conference, which focused on building multiple streams of income for home stagers. One of the big takeaways from this year’s conference is the importance…

Transforming your money mindset for success is a crucial aspect of achieving financial stability and business growth. In this podcast episode, Dr. Amanda, also known as the money healer, shares her expertise in helping entrepreneurs master their money mindset and manifest easier money in their businesses. She emphasizes the importance of understand…

Welcome back to another episode of The Home Staging Show! I know we’ve been on an accidental hiatus when our previous podcast editor left to focus on his health. I am excited to report that we are getting back on track, plus a few exciting updates at the school during today’s episode! As usual, I would love to hear more about what you want to see a…

In this podcast episode, Terry Mainord, an award-winning home stager based in Brooklyn shares her insights on effective staging techniques to attract today’s home buyers and staging clients. One of the essential elements contributing to Terry's success is her ability to develop, refine, and perfect her signature style, understanding how to create c…

In this episode of The Home Staging Show, Jess takes us on her journey of transitioning from working for auction houses and Wayfair to becoming a successful home staging business owner in the Boston area. Jess candidly shares her progress and challenges in running and building her staging business and highlights how having a warehouse space has imp…

In this podcast, Steph Tuss, CEO of multimillion-dollar global consulting company Life Is Now, Inc., talks about how important it is to have the best people on your team and how dangerous it can be to settle for mediocre ones. She also advises on how to handle conflicts productively in your staging business and talks about becoming a better leader …

Hiring is so pivotal to the growth of your home staging business. Are you wearing a million different hats because you don't feel ready to outsource and delegate? Today’s conversation with Jamie Van Cuyk of Growing Your Team draws on her 15+ years of leadership experience and is like a mini workshop in mastering the art of hiring. Jamie and I cover…

Are you obsessively using data to track key metrics in your home staging business? You’ll be surprised to learn that some of the most successful home staging businesses rely on their numbers to be more effective. Today’s guest is Elaine Penhaul, an award-winning home stager and the owner of Lemon + Lime Interiors in the UK. She has a full team of s…

Just a quickie episode to update you on what's happening at the school in February. And don't miss our Lunar New Year red envelopes! We are giving away $100 gift credit to our newsletter subscribers. Just go to our website at www.staged4more.com and subscribe via the pop up. Promo ends Jan 31st!

In this episode, I looked back at some major milestones The Home Staging Show has achieved in 2022 and shared our major goals and development at the school.Di Cindy Lin | Staged4more School of Home Staging

Is your to-do list so long that you never get to all the tasks on your list? It might be time to hire a remote virtual assistant to support you. Tonya Thomas is the founder of Team Delegate, providing elite virtual executive assistant support to seasoned executives and CEOs who want to grow their teams and revenue, while freeing up their time. Toge…

Today we’re getting into the nitty gritty of managing your money as a home stager: from knowing your numbers, unblocking your money mindset stories, to the three numbers that you need to be looking at each month, how to structure your compensation as a business owner, and the actual difference between bookkeepers, CFOs, and CPAs! Danielle Hayden is…

Think of today’s episode as a Part 2 to our last conversation. Sonya MacDonald is currently working full time as the Staging Coordinator for Lori Pedersen Home, a boutique full service staging and design firm. In Episode 164, Lori went behind the scenes of her luxury home staging business. The difference between Lori's point of view and Sonya's poi…

It’s time to take a peek behind the curtain into a successful home staging business, and we’re getting into it all: workflows, what it’s like working with a team of 10+, investing in inventory systems, hiring and onboarding, pricing, 3D renderings as an add-on service, and knowing your numbers and your value as a home stager. Lori Pedersen is one o…

Are you ready to find out how to actually get more home staging clients? Today’s episode explores the top strategies you need to build a successful home staging business and we hit on a ton of nitty gritty topics: Building trust with clients, occupied vs. vacant home staging, how to deliver value upfront and leverage your strengths, plus we’ll expl…

Is your home staging business “referrable”? Stacey Brown Randall is an entrepreneur, podcast host, and author, but more importantly? She’s an absolute expert when it comes to generating referrals naturally, without manipulation, incentivizing, or even asking! Learn from Stacey exactly how to build powerful relationships with your clients through th…

Curious about how a home staging project actually comes together? In this episode, Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager from House Candy HOME, shares her process on her shortlisted home staging project for the 2022 International Home Staging Awards, which was even featured in Apartment Therapy! Ashley sh…

If you’re a home stager working in a competitive market, having an incredibly distinctive point of view and signature style is absolutely critical to set yourself apart, which is exactly why Dara Donovan is here. Dara has spent her entire career bringing a California sensibility of aesthetics into the modern home, as both a stylist for Pottery Barn…

Di Cindy Lin, Staged4more School of Home Staging

Pinterest is one of the most powerful tools we have as home stagers to boost our marketing efforts. Beyond the pretty photos and staging inspiration, Pinterest is an incredible search engine that generates traffic for long-tail keywords and it has evolved a LOT in the last few years. Kate Ahl, founder of Simple Pin Media, is here to teach us her fa…

Di Cindy Lin, Staged4more School of Home Staging

We've been busy bees working in the background while we were on hiatus in the past few months. In this episode, you will hear about what's coming up at the school in the next few months. Plus, our retreat in Italy this October!

This is a bit of a personal episode! In this episode, I went solo to get real about the ebb and flow of running a business, my vision for the school, the need of prioritizing your own personal health and how I am navigating through all this. I am also super grateful for you! The school really became possible because of the podcast, and amazing list…

Di Cindy Lin, Staged4more School of Home Staging

Have you ever wondered what it would take to get your home staging projects covered in a major publication like Apartment Therapy? Madeline Bilis is about to break it all down. As a writer, editor, and Lifestyle Deputy Director at Apartment Therapy who is also going to be on the jury at this year’s International Home Staging Awards, Madeline shares…

If you know me, you know I could talk about systems all day. I nerd out over this topic! And as home stagers, it’s important that all of the different parts of our businesses flow together smoothly, from finance, to operations and marketing. Today, we’re getting nitty gritty on SYSTEMS. In order to consistently deliver the best staging experiences …

As you grow your home staging business, time becomes an even more valuable resource. We are all pretty burned out on hustle culture. When we spend too much time at work, we’re not maximizing our productivity and we end up sacrificing personal and family time. Ashley Gartland is here today to talk about time freedom, goals, and finding ways we can d…

In your home staging business, it’s so important to find your “staging BFFs": the trusted ones that you can exchange ideas and collaborate with. This episode is so special to me because Daniel Coffman and Sarah Atherton actually met serendipitously through Instagram after discovering they share the same company name, Staged Spaces. They quickly con…

🥳 Staged4more turns SIXTEEN today! ✨ It has been an amazing journey and I am very proud of what we’ve accomplished as an education company in the past few years. It has been quite a ride! Have a listen to this quick episode and hear about what we are working on for 2022 ❤️ Plus! A 2-day celebration kicking off tomorrow. Follow us on IG or join our …

We’re getting real about parenting and what goes on behind the scenes while juggling motherhood and running a home staging business on today’s episode of The Home Staging Show. Today, I’m joined by Jess Harrington, Boston-based interior designer of JessFinessed and Elisha Niebuhr, founder of Modern Interior Staging Company. Jess has a unique backgr…

Have you ever felt paralyzed at the thought of naming or branding your home staging business? Branding is one of the most essential components of any successful business. It can help us stand out in a crowded marketplace, and also evolve in beautiful ways over time. Today, I’m talking with Amy Walsh, a visual artist, educator, and powerhouse activi…

Did you know that 17hats is one of the most instrumental tools we’ve used to run and automate our home staging business? It helped free me up from the chaos of chasing after clients and getting bogged down by paperwork and other tedious admin tasks. And 17hats can do it all, from invoicing, to emails, capturing leads, online scheduling, sending pay…

It’s safe to say I’m obsessed with home stager Alice Decker of Decker8 Designs. As a winner of this year’s International Home Staging Awards in the New Construction category, Alice comes into this conversation with a unique point of view and an eye for detail, having worked in photography, real estate, and interior architecture in the past. Her jou…

As a home stager, our skill sets can be uniquely translated into many other types of creative work to generate additional income for our businesses. In this inspiring Community Talk, you’ll hear from Jennifer Westbrook and Bridget King, two home stagers who will share their experiences of how they’ve created multiple streams of income beyond their …

Are you prioritizing publicity, list building, and PR in your home staging business? If you know there’s room for improvement, you’re going to love this vibrant conversation with Desha Peacock, an international retreat leader, lifestyle design coach, and the founder of Sweet Spot Style. Her book, Your Creative Work Space, has even been picked up by…

If you’re interested in marketing, building your personal brand as a home stager, and translating your home staging portfolio into an aspirational lifestyle, you’ll enjoy this week’s episode with Jason Saft, founder of Staged To Sell Home, a leading boutique staging firm in New York City and Brooklyn. Known for his abilities to repeatedly break sal…

Want to know something I always get DMs about on Instagram? Sales. You’re wondering how you can get more home staging clients, how to sell authentically without being “salesy”, and how to refine your process. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nik…

Elaine Penhaul is an expert in home staging, an author, and the founder of Lemon and Lime Interiors, supporting clients all over the UK and helping homes sell as much as 4x faster thanks to her staging work. You’ll hear about Elaine’s unique business model and how she built her successful business from the ground up with a 2-person sales team. I ha…

Are you a new home stager ready to expand your knowledge and learn more about building a successful home staging business? Today’s episode is a power-packed workshop where I’m sharing my best tips and tricks as you’re getting started. It’s important to set a strong foundation while avoiding overwhelm and building your confidence. Learn how to maxim…

Daniel Coffman and his partner Jason run Staged Spaces out of Los Angeles, California. Their style is west coast meets boho and with over 12 years of expertise, their goal is to visually create a story within a space to help buyers instantly connect and feel at home. Always on top of current trends, patterns, colors, and textures, Daniel brings his…

Nina Doiron, owner of iSO Design, combines her marketing expertise and eye for design to help homeowners and realtors in the Greater Toronto area attract dream buyers. If you’re a new home stager, you’re going to love Nina’s in-depth wisdom on navigating pricing objections and not undervaluing your services. You’ll hear how hot the real estate mark…

With a love of architecture, good design and great lines, Robin DeCapua, owner and designer of Madison Modern Home, can look at a space from all angles, take it apart, and put it back together in a whole new way. She’s a self-proclaimed sourcing expert who enjoys the thrill of the hunt for unique furniture, art and décor to bring artful composition…

Bobbie McGrath is a pioneer in the occupied staging space and has staged or consulted over 8,000 homes with her award-winning staging company, Successful Staging. Creating strong agent connections and attention to detail has been a hallmark of her business for years! Bobbie has been a long-time friend of the show and this is her 4th or 5th appearan…

Katie Myhre-Daeger launched Gladeye Design Studio in 2018 in an effort to fully exercise her creative side and love of real estate, homes, and interiors. Gladeye Design Studio specializes in occupied staging and provides home styling and decorating services both virtually and in person. Katie was one of the finalists in the 2020 International Home …

There are so many moving pieces when it comes to selling your house. In fact, it can be a very emotional, chaotic, and stressful time for a home seller. I’ve certainly encountered my fair share of difficult clients throughout my staging career, and this is a topic that isn’t often talked about in our industry. It’s important to understand how to na…

Bobby Tsui is a successful business coach who supports his clients with turning the dreaded analysis paralysis into powerful social media breakthroughs, which I find very refreshing. His company, The Same Circle Method, is a mentorship program that helps interior designers harness who they are so they can stand out, be known for meaningful work, an…

On this episode, I gave a sneak peek of my StagerCon session on turning home staging client objections into home staging projections. I also talked about money mindset when it comes to pricing and how to deal with client objections without getting emotionally charged. Join us for StagerCon! Our free 4-day virtual conference for home stagers.…