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Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/regi ...
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Ahead of the Game - Actionable Business Insights from Entrepreneurs, Founders and Business Leaders
KMT Partners
Ahead of the Game brings you actionable business insights from entrepreneurs, founders, business owners and leaders. Each episode, these passionate people will take you on their journey, revealing stories of starting companies, growing pains, successes, failures and living their values in the midst of the many challenges. These are real business stories that will inspire and help you grow. The show is brought to you by KMT Partners, a South Australian accounting and wealth management advisor ...
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On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity …
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We interrupt our regular programming to bring you news of a live webinar we're running at the Digital Marketing Institute next Thursday - November 21. We'll be joined by podcasting pro, Harry Morton of Lower Street Media who'll be covering all you need to know to get your own podcast up and keep it running. He'll compare other podcast tips with Wil…
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Are you making sure your brand appears the way you want to when people search for it in Google? That's what Jason Barnard has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host Will Francis on how to own your profile on Google and AI-driven search. Check out Jason's free downloadable guides at his site Kali…
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In this week's episode, host Will Francis speaks with Niamh Delaney, co-founder of TeamVirtual, who shares her journey from providing virtual assistant services to coaching others in building their own businesses. They chat about the role of different social media platforms and strategies, as well as email, in generating leads and maintaining stron…
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In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with Will Francis about all aspects on the "Why", covering examples of some key brands who have benefitted from smart application of the science. The Ahead of the Game podcast is brought to you b…
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In this episode, host Will Francis chats with Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s not just for arts and crafts!) They alsotease out some best practices and creative strategies forposting on Pinterest, as exemplified b…
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In this episode - our 100th! - host Will Francis chats with Brian Finnerty, the CMO of educational software company D2L. They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers in…
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How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene? In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift tow…
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Paid search, or pay-per-click (PPP) advertising, has always been a core part of any digital marketing strategy, and a perfect complement to SEO tactics. However, with the changes in users' search behavior and the rise of AI-powered search, such as Google's Search Generative Experience (SGE), is PPC really worth it anymore? In this episode of the DM…
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Our intrepid host Will Francis is presenting a 4-week live webinar on using AI Tools for your marketing journey. It starts Monday June 17 and we're offering our podcast listeners a 35% discount on the full course. Read about the masterclass here and register today with the code DMIPODAI for your special discount!…
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In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling. M…
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LinkedIn is 20 years old, and it's never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant. They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for …
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Travel the world in this week's episode! Host Will Francis peeks into the digital nomad life, chatting with Chris Cerra and Michelle Coulson. Chris founded the platform RemoteBase for finding remote accommodation and Michelle built HR platformRemote Rebellion out of frustration with companies calling people back to the office. They have tips for …
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The Evolving State of AI Search
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There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content, and testing. Luke and host Will Francis look at how th…
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How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal bra…
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Understanding Your Audience with Rand Fishkin
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In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures. Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best eff…
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The Human Touch in AI Copywriting
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AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch? In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison. S…
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Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you? We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 wi…
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The Value of Social Media Marketing
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How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders. Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out…
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Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recruiter Morgan Cummins on the podcast to share more of his wisdom and tips on tackling the job of developing your career. He talks with host Will Francis about smart networking, working on your Linked…
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How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host Will Francis has a fascinating discussion with Sean Falconer about how companies of any size can securely store customer data, how fines from data regulations lik…
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2024 Trends in Digital Marketing
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Yes - it's that time. For our most popular podcast of the year! We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE). Jus…
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The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman. In Episode 2: recent changes to OpenAI, some hand…
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Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with negative emotions. In this episode, host Will Francis has a fascinating conversation with Andrew Simon at SAP in Canada who works in marketing technology but has an official side hustle as a mindful…
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Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI? These are some of the questions that come up in this wide-reaching conversation with two DMI experts, host Will Francis and Clark Boyd. Clark also tells us about his new AI-powered learning solution…
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We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, ris…
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Is Google's Search Generative Experience (SGE) actually going to change the world of search?Google's new AI-powered search is still just in Beta, and only avaiable in the US, Japan, and India (as of now) but we wanted to get some insights into it to share with you. Lindsey Schrant, a senior SEO manager with Neil Patel Digital joined host Will Franc…
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If most of us feel overwhelmed by social media, how does the owner of a social media agency manage to stay balanced? In this episode, Will Francis chats with Zack O'Rourke of Social Directions agency to find out more. They dig into how he keeps and promotes efficiency, deals with his team and with clients, develops the creative juices, and still fi…
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EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stor…
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Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a busin…
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User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis for a eye-opening discussing exploring the prcoess t…
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The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman. This week they're talking about where search and AI i…
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We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO expert Danny Richman - a smart, intelligent chat that will cut through the noise about AI and see how it really relates to digital marketers. Have a listen, in the meantime to our earlier podcast on The Impact of G…
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Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!! In this bonus episode of the DMI podcast, host Will Francis gets two long-time GA4 users to fill in the blanks, tell us what they like, what they miss about Universal Analytics, and what they'd really like to ask Larry and Serge…
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What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of your working life and be comfortable in yourself. It takes practice and it takes failure." Listen to more…
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How Ad Creatives Work
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Before we tell you about this week's episode - check out our podcast survey and be in with a chance to win an Amazon voucher! Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Dublin? Host Will Francis is joined today by John McMahon, one of Ireland's most experienced (and funny) cre…
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Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design services platform. She tells Will Francis how it worked out to join as marketing director before there was even a full product to sell, from essentially the beta stage. A transcript of this episode…
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This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host Will Francis about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn. A transcript of this episode i…
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We can never stop finding new ways to achieve that all-important balance between life and work, so in this episode host Will Francis chats with an expert on the issue, with unique experience and insights into dealing with modern work pressures. Catherine Mooney works in the pyschological health team at a multinational social media company in Dubli…
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In this episode we look at how webinars can be included as part of your overall digital marketing strategy. Host Will Francis is joined by Hannah Scherer, head of marketing at webinar and events platform Big Marker to talk about how webinars and live or recorded events can help nurture your audience and enhance your brand value. Hannah also feature…
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Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities? This episode features digital t…
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A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Byer of Crowdspring about what businesses of all levels, B2B or B2C, need to think about when approaching their branding, elements of authenticity and trust, and trends he sees coming down the line - like personal…
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On the first episode of this bright new year, host Will Francis welcomes Rhoan Morgan to the show. Rhoan is founder and CEO of the MarTech agency DemandLab, host of Revenue Rebels podcast and a monthly columnist for CMSWire. "Saying no is actually one of the most important things you have to learn because the agency will die unless you are quite sp…
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Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis to tell us why Social Selling is more about value than sales. Julie and Sean discuss their original research, which Sean worked on while undertaking his master’s dissertation under Julie’s supervision…
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It's here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here's just some of the things they see coming up that marketers of all levels need to think about: the need to address cost of living crisis, a shift within infuencer marketing, social media going back to its roots and seeing some dec…
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How do brands know what their audience thinks or expects? By asking them, of course! That's the role of an insights expert like Katrina Noelle, founder of KNow Research . She joins Will Francis on the podcast to explain how that asking is done, and all that happens from that initial point of contact through to the all-important final insights - and…
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Email marketing has been around for a while, but it’s still the ideal channel to span the entire marketing funnel. And it’s free! In this episode, host Will Francis talks to Head of Digital Marketing at Drift, Caitlin Seele, on how we can integrate email marketing with all other strategies and keep it as part of the overall conversation. They chat …
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What are the top skills you need today for a successful digital marketing career tomorrow? Should you be a generalist or a specialist? Is there still room for more traditional marketing skills? In this episode, host Will Francis chats with DMI's Chief Marketing Officer, Mischa McInerney about where she sees a clear need for marketing skills today, …
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B2B marketing hardly comes to mind when discussing fun and creative practices in digital marketing. Is it because B2B marketing is just boring? Is there room for creativity in B2B marketing? In this edited episode, Host Will Francis brings you some of the most creative and unusual B2B marketing practices mentioned during his previous chats with B2B…
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As we go back to the office or try out a hybrid working setup, staying productive while maintaining one’s mental health is as important as ever. In this edited episode, Host Will Francis brings you some of the best productivity tips and methods unearthed during his chats with some of our previous guests. Whether it’s using the Mind Map method, tryi…
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