))
What Does Today's CMO Really Do?
Manage episode 434574201 series 3241001
Contenuto fornito da Digital Marketing Institute. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Digital Marketing Institute o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode - our 100th! - host Will Francis chats with Brian Finnerty, the CMO of educational software company D2L.
They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as tips for anyone considering working in marketing.
"Marketing is a great profession. It's plugged into the heartbeat of a company and its growth and its commercial viability. ---------
To listen to more great conversations with professionals in digital marketing subscribe to Ahead of the Game on Apple Podcasts, Spotify, and the video version on YouTube. And visit the Digital Marketing Institute for thousands of educational resources. You'll find ebooks, toolkits, podcasts, webinars, blogs, guides, and more! Join as a member for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, email the podcast team!
114 episodi
Condividi
