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Business Psychology

John V Shaffer

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Any size business help and consulting. To do it yourself advertising , business services and Business Psychology to break down walls and help bisiness owners realise they cannot do everything by themselves.
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Content you could use. We focus topics on the Global Mindset, including Diversity and Innovation, Business Psychology, and Strategic Collaboration. In this podcast, Dr. Nitha Fiona Nagubadi will introduce a new topic or interview a guest. The discussions provide perspective on anything from management, global business, psychology, innovation, creativity, diversity, and more! We look forward to your thoughts. Please email nitha@mangonetworx.com and visit our websites at www.mangonetworx.com a ...
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Join Clinical Psychologist and frustrated performer/singer/musical theatre composer, Talya Rabinovitz, as she sings, raps and jazz claps her way through explaining the psychological strategies you need to overcome stress and overwhelm at work. If you're a people-pleasing womxn, who is so sick of the pressure to constantly push yourself, that it makes you want to strike a match, throw it on your business or career, and gleefully sing Alicia Keys' "MY CAREER IS ON FIRE!!!" as you watch it burn ...
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host @LaptopLaura, a tall Math and Psych teacher ...
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The Business of Psychology

Dr Rosie Gilderthorp

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Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN? Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don't have time to do any of it? Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management? If y ...
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Are you starting a small business or buying an existing business? Do you know that personal circumstances may differ, but broad business patterns are same as ever? Then, what better way to begin than by leveraging knowledge from people who have navigated the road ahead of you? This podcast - ’The Small Business Startup School’ shares perspectives using the psychology of retail and financial awareness – all with a reasonable dose of optimism. This show promises to give startup entrepreneurs i ...
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What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a $100+ mic who gives their best stuff away for free would be ranking in the Top 100 every week. And we both know that’s not how it works.) We’re breaking down over 15,000 hours of study into what today’s top podcasts are doing differently to reveal the exact strategies you need to launch and grow a ...
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Jodi Wellman, author of You Only Die Once, for an inspiring discussion on living a life without regrets. Jodi shares her insights on how to make the most of our limited time, emphasizing the importance of embracing mortality as a motivator for living fully. With a unique blend o…
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As a good friend of mine in podcasting says, 'If you build it, they won’t come.' In this episode, I tackle a listener question about why great content alone doesn’t grow your podcast anymore and why pressing publish is just the beginning. Whether you’re just starting out or have been podcasting for a while, I’ll walk you through the two biggest dri…
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Reflections on 2024 and intentions for 2025 Welcome to the Business of Psychology podcast. This is the last episode in this series which means that it must be very nearly Christmas. So Merry Christmas everybody! I hope that you're easing your way into the festive period this year. This is an episode that I actually planned for last year and I chick…
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Think you’ve tried everything to grow your podcast? Emmy Award-winning media advisor Vinnie Potestivo joins me to share four unconventional podcasting strategies most podcasters have never even considered. From fixing hidden distribution mistakes to using tools like IMDb and LinkedIn to get discovered, Vinnie reveals how to create a podcast narrati…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by the renowned author Dan Pink to explore the intriguing concept of regret. Dan, known for his bestselling books including Drive, delves into his latest work, The Power of Regret, to discuss why this often-dreaded emotion can actually be a force for good. As the episode airs o…
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Tired of asking your listeners to follow your show or leave reviews, only to feel like you’re talking to a wall? In this episode, I sit down with Pat Cheung, creator of FanList, to break down how to turn one-sided podcasting into a two-way conversation. We're unpacking the real reason most listeners stay silent, why listener engagement is key (espe…
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Rob Wolcott and Kaihan Krippendorff, co-authors of the book Proximity. Rob, an adjunct professor of Innovation at both the Booth School of Business and Kellogg School of Management, and Kaihan, the CEO of Outthinker Networks, delve into the concept of proximity and its …
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300 episodes. 5 years. And more lessons than I can count. In this milestone episode, I’m reflecting on the unexpected highs, the tough lessons, and the surprising ways podcasting has shaped my life, business, and personal growth. From learning that consistency is about more than just showing up, to uncovering the one non-negotiable thing you need t…
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In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful discussion on the lessons every business can learn from NASA. Originally aired in the summer of 2019 to commemorate the 50th anniversary of the moon landing, this episode explores the remarkable success of NASA's missions and their relevance to business strategies …
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When it comes to growing a podcast, the common advice tells you to do more: guest on dozens of shows, post daily on social, run ads. But what if doing less could actually get you faster growth? In this episode, we’re debunking outdated podcasting advice that’s slowing your progress (without you realizing it) and I’ll reveal what I’m *not* doing to …
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Steve Martin, the acclaimed author of Influence at Work and a leading expert in the psychology of persuasion. Steve is known for his collaboration with Robert Cialdini and his extensive work in applying influence and persuasion science to business and public policy. Steve sh…
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If you’ve been putting off starting a podcast because you're not sure it’ll actually move the needle for your business, this one’s for you. Fellow podcast host and clinical psychologist Dr. Christine Li joins me to help you overcome the self-doubt, perfectionism, and procrastination that’s keeping you from getting started (hey, we’ve all been there…
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In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of social proof, a cornerstone of behavioral economics and a powerful tool for influencing decision-making. Melina goes beyond mere ratings and reviews, emphasizing our inherent tendency as a herding species to look to others for guidance in decision-making…
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Supporting NICU families: Dr Frankie Harrison and Miracle Moon Welcome to the Business of Psychology podcast. Today I'm really delighted to be bringing you an interview with Dr Frankie Harrison. Frankie is a clinical psychologist and the founder of Miracle Moon. In the episode I'm going to let Frankie tell you a lot about her work, but it's safe to…
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In this episode, James Cridland, editor-in-chief of Podnews, is back with his bold predictions about where podcasting is headed — and how you can stay ahead of the curve. We’re unpacking why downloads might not hold the top spot as the industry’s gold standard for much longer, YouTube’s growing role in podcast discovery (and its limitations), and h…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by DJ Sprague, an expert in e-commerce, enterprise sales, and reputation management. DJ has worked with major brands such as Hyundai, Toyota, and NASCAR, and has a wealth of experience in improving online brand reputation and increasing site traffic and conversions. As the CMO …
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In this episode, I’m joined by James Cridland from Podnews to explore the biggest changes shaking up the podcasting industry right now. So whether you’re just starting out or you’ve been podcasting for years, James shares insights on what these shifts mean for your show and how to navigate them to stay ahead. From the rise of niche podcasts to why …
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In this episode of The Brainy Business podcast, Melina Palmer dives into the topic of negative reviews and how to approach them with insights from behavioral economics. Melina shares personal anecdotes and expert insights, including a fascinating tidbit from her friend Kurt Nelson and Dr. Robert Cialdini about the ideal star rating sweet spot for c…
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Can You See Me? By Libby Scott and Rebecca Westcott: Books That Make You Think Welcome to The Business of Psychology Podcast. I'm back with another episode of Books That Make You Think, where I'm sharing with you a book that I found really inspirational; ‘Can You See Me?' By Libby Scott and Rebecca Westcott. Full show notes for this episode are ava…
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In this insightful episode of The Small Business Startup School, host Ola Williams sits down with Claudia Scott to explore the fine line between serving historically underserved entrepreneurs and ensuring inclusivity in broader entrepreneurial events. Claudia shares her journey from banking to becoming a passionate advocate for minority entrepreneu…
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If your podcast isn't showing up in search results on platforms like Apple and Spotify, your competitors are capturing the listeners you’re missing out on. In this episode, you'll learn how to uncover the exact keywords your competitors are using, pinpoint the best ones for your show, and craft a podcast SEO strategy that helps your show stand out …
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Robert Kurzban, author of Why Everyone Else Is a Hypocrite, for an enlightening discussion on the modular nature of our brains and the evolutionary psychology behind our behaviors. Robert shares his extensive background in psychology and evolutionary biology, offering insigh…
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What if you knew how to make your podcast pop up in the top five search results on Apple or Spotify? In this episode, I’m showing you how to do it with an underdog discoverability strategy that’s quietly changing the game for podcasters. You’ll learn how to find the right keywords and use them to dominate podcast search results, so you can get your…
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In this episode of The Brainy Business podcast, Melina Palmer revisits a key topic from the foundational series on nudges, emphasizing the importance of feedback in correcting expected errors and guiding decision-making. Melina explores how thoughtful feedback mechanisms can keep individuals on track by providing timely and relevant cues, whether i…
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Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro --> CopyThatPops.com/212 Jonathan's new workbook: …
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AI and the future of mental health with Dr Rachael Skews Welcome to the Business of Psychology podcast. I'm really excited to be interviewing Dr Rachael Skews, a psychologist, coach, trainer, supervisor, speaker, advisor, researcher, and author. She is an internationally recognized subject matter expert in acceptance and commitment coaching and has…
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Worried your podcast idea is too niche, or that maybe your ideal audience doesn’t really listen to podcasts? Those might just be the signs you need to take the leap. In this episode, I’m joined by fellow podcast host Laura Brazan who launched a show in a niche that doesn’t typically listen to podcasts — and crushed it. Breaking into the Top 100 acr…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Kari Leibowitz, a health psychologist, speaker, and writer. Kari, who holds a PhD in social psychology from Stanford University, shares her insights on the power of mindsets and how they influence our health and well-being. She discusses her research on how people in the…
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Your podcast description isn’t just a box to check — it’s the moment that makes or breaks whether someone scrolls past or hits play. In this episode, I’m taking you behind the scenes of a real client audit to show you why her podcast description was causing listeners to overlook her show, the exact tweaks we made to fix it, and how to put listener …
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In this episode of The Brainy Business podcast, Melina Palmer delves into the world of familiarity bias, a psychological phenomenon that makes us favor the known over the unknown. Our brains are naturally inclined to prefer the familiar, which can impact decisions in both personal and business contexts. This episode revisits the topic, originally a…
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Thinking differently about your practice: A tool to put the client first Welcome to The Business of Psychology Podcast. In this episode I want to share how we can use a value proposition to help us plan service that meets the needs of our clients. Full show notes for this episode are available at The Business of Psychology Links: The Value Proposit…
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If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads. Tom shares why the industry’s hyper-focus on numbers can steal the joy of pod…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Siobhan McHale, author of The Hive Mind at Work. Siobhan's fascination with bees from her childhood in Southern Ireland led her to explore human ecosystems and the power of group intelligence in transforming workplaces. With over 30 years of experience, she has guided leader…
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With all the buzz around video podcasting, is audio being left behind? In this episode, I sit down with Tom Rossi, co-founder of Buzzsprout, who pulls back the curtain on why audio-only podcasting still has unique strengths that video can’t match. From deeper listener connections to just saying no to the high pressure of video production, Tom share…
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In this episode of The Brainy Business podcast, host Melina Palmer revisits a fascinating topic: the sense of taste. Originally aired as episode 26, this episode is part of a series exploring the five senses and their impact on behavioral economics and decision-making. Whether your business is service-based or product-focused, Melina emphasizes the…
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The Immune Mind - Books That Make You Think Welcome to The Business of Psychology Podcast. Today we're talking about the book ‘The Immune Mind’ by Dr Monty Lyman. He has done really interesting work all around the idea of the mind-body-gut-immune connection, which are all things that I'm really interested in, in my practice, and increasingly I thin…
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Thinking about adding YouTube to your podcasting strategy? Hold up — before you dive in, let’s make sure you’re doing it right so you don’t waste your time. In this episode, I’m back with YouTube strategist Erika Vieira to unpack why simply uploading your podcast videos won’t cut it, how to grab your audience’s attention from the start, and what ki…
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Evelyn Gosnell and Dr. Isabel Macdonald from Irrational Labs. Evelyn, as the managing director, applies behavioral insights to help product teams drive business outcomes and customer value. She has collaborated with leading companies like Lyft, TikTok, Google, and more. Isa…
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Ever wonder if YouTube could be the missing piece to getting your podcast in front of more people? With its massive user base and undeniable searchability, it sounds tempting — but is it really worth the extra effort? In this episode, I’m joined by Erika Vieira, who’s coached thousands of business owners and podcasters to build profitable YouTube c…
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In this episode of The Brainy Business podcast, Melina Palmer revisits a compelling conversation with Dr. Sudy Majd, a leader and behavioral scientist with a rich background in e-commerce purchasing behaviors. Originally aired in early April 2020, this episode delves into Sudy's work at Candid, a company that helps people straighten their teeth wit…
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Celebrating 150 episodes of Business of Psychology with Dr Claire Plumbly Dr Claire Plumbly takes over as guest host of the Business of Psychology podcast to interview Rosie on the occasion of celebrating 150 episodes! Full show notes and a transcript of this episode are available at The Business of Psychology Episode Links: Episode 106: A model fo…
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Is releasing one episode a week enough for your podcast? Should you be doing more? Or what if once-weekly episodes feel like A LOT to keep up with? In this episode, we’re diving into the nitty-gritty of finding a release cadence that fits your goals and keeps your listeners coming back. Whether you’re wondering if you should release episodes more f…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Jason Voiovich, author of Booze, Babe, and the Little Black Dress, for a fascinating discussion about the consumer revolution of the 1920s. Jason, with over 25 years of experience in launching innovative products, shares his insights into how the Roaring Twenties shaped modern c…
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Ever had a podcast guest that seemed incredible on paper but turned out to be a total mismatch on air? In this episode, I asked my OBM and Guest Concierge, Tayler Neeley, to take you behind the scenes and share our exact system for choosing guests who don’t just fill a slot but actually elevate your podcast’s credibility. Plus, we’ll show you a foo…
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In this episode of The Brainy Business podcast, Melina Palmer revisits the foundational concepts of choice architecture and nudges, crucial elements in the field of behavioral economics. Originally aired as episode 35, this episode sets the stage for understanding how subtle changes in the way choices are presented can significantly influence decis…
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Selling mental health services to organisations with Jessica Lorimer Welcome to the Business of Psychology podcast. In this episode, I'm interviewing Jessica Lorimer, sales expert and the person that taught me how to break into the world of corporates through her program, The C Suite. Jess specialises in consultative selling, in other words, helpin…
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Ever had a guest on your podcast with a big audience, and you’re stoked for them to share the episode to help grow your show — only for them to do NOTHING once it airs?! (Hint: it’s not because they’re lazy or forgetful.) In this episode, podcast guesting expert Kelly Mosser explains the surprising reason most podcast guests don’t share their episo…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Hunter Thurman, president of Alpha-Diver, for an engaging discussion on the intersection of neuroscience, market research, and consumer behavior. Hunter shares his journey from traditional market research to founding Alpha-Diver, a firm that leverages behavioral science to uncov…
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You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t convert…
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