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The One Thing More Important than Numbers in Podcasting | Tom Rossi
Manage episode 451274419 series 2633070
If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads.
Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting.
If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in.
0:48 - Why Video Isn’t the Lead Actor in Podcasting
1:36 - Why Downloads Don't Tell the Whole Story
3:31 - The Most Powerful Way to Stay Motivated in Podcasting
6:25 - The Real Stats Behind Today's Top-Performing Podcasts
10:13 - The One Question to Ask Before You Quit Podcasting
Episode Links:
- Buzzsprout.com/stats
- New to podcasting? As a bonus for our listeners, you can get a $20 Buzzsprout credit when you sign up through this link, thanks to Tom and the team over at Buzzsprout.
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it and tag @thecourtneyelmer!
Love this show? Say thanks by leaving a review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session).
Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
301 episodi
The One Thing More Important than Numbers in Podcasting | Tom Rossi
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
Manage episode 451274419 series 2633070
If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads.
Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting.
If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in.
0:48 - Why Video Isn’t the Lead Actor in Podcasting
1:36 - Why Downloads Don't Tell the Whole Story
3:31 - The Most Powerful Way to Stay Motivated in Podcasting
6:25 - The Real Stats Behind Today's Top-Performing Podcasts
10:13 - The One Question to Ask Before You Quit Podcasting
Episode Links:
- Buzzsprout.com/stats
- New to podcasting? As a bonus for our listeners, you can get a $20 Buzzsprout credit when you sign up through this link, thanks to Tom and the team over at Buzzsprout.
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it and tag @thecourtneyelmer!
Love this show? Say thanks by leaving a review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session).
Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
301 episodi
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