I migliori Commerce Cloud podcast (2024)

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067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne 32:15

1d ago32:15

32:15

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the…

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066: How Rochester Electronics Transformed Their Business With B2B, OMS, & CRM with Linda Monroe and Tracey Corbitt 25:15

15d ago25:15

25:15

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlin…

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065: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin 38:15

22d ago38:15

38:15

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life phil…

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064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski 50:18

29d ago50:18

50:18

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The …

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063: Accelerating Salesforce Development with GenAI featuring Astound Digital's Joseph Kubon 48:37

1M ago48:37

48:37

In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode al…

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062: Creating a Center of Excellence for Composable Commerce with Kailin Noivo 27:55

1M ago27:55

27:55

Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also…

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061: Composable Payments with Adyen's Product Leader Olga Kostina 27:25

2M ago27:25

27:25

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fin…

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060: Headless: The Intersection of Content and eCommerce with CoreMedia Solution Architect Håkan Fritz 21:12

2M ago21:12

21:12

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has …

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059: Demystifying Monolithic, Headless, and Composable Storefronts with Director of Technology at Royal Cyber, Lala Asif Ali Allana 22:38

2M ago22:38

22:38

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, hi…

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058: How to Create a Thriving Work Environment and the Role of Company Culture with CEO of Red Van, Harvey Bierman 28:54

2M ago28:54

28:54

Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to …

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057: Cross-Border eCommerce and Retail Trends with ESW Global CRO Martim Oliveira 29:28

3M ago29:28

29:28

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development. This episode is for anyone looking to scale their …

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056: The State of AI Adoption with OSF SVP Becky Wright 26:42

3M ago26:42

26:42

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the earl…

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055: Why Affinity Search is Better with Constructor's Courtney Austermehle 36:30

3M ago36:30

36:30

Listen in as we explore the career of Courtney Austermehle, from her beginnings in sales to her current role as Chief Marketing Officer at Constructor. Courtney's story highlights the dynamic nature of the sales and marketing fields, particularly within the tech industry. Her transition exemplifies blending sales acumen with marketing strategy, off…

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054: The Rise of eCommerce in Non-Retail Industries, Loyalty & Women in Tech with UK AVP of OSF Oana Dereli 31:10

3M ago31:10

31:10

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront. Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essen…

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053: Introducing Your Hosts Natalija Pavic and Amalia Murray 38:23

4M ago38:23

38:23

Join us as we add a personal touch to our Salesforce conversations by finally introducing our hosts, Natalija Pavic and Amalia Murray. Today we’ll peel back the curtain on their career stories, celebrating two decades of Amalia’s marketing journey and Nat’s diverse sales experiences. Our conversation is peppered with personal anecdotes and 'Nat-ism…

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052: Using LLM to Create Smart Promotions with Salesforce Product Leaders Pree Kalyanasundaram and Mofeyi Oluwalana 20:58

4M ago20:58

20:58

In this episode, we explore the world of e-commerce with Pree Kalyanasundaram and Mofeyi Oluwalana, who share their insights on analytics, smart insights, and the impact of Generative AI on commerce cloud initiatives. Discover the game-changing concept of smart promotions and how AI is simplifying the once-complex process of creating promotions. Pr…

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051: Why Every Company Needs a Digital Twin and How AI is Changing Design with Unity’s Digital Content Exec Hunter Smith 44:35

4M ago44:35

44:35

Hunter Smith, the visionary director of production at Unity Solutions Group, joins us for a thrilling ride through Unity's transformation from a gaming engine to an indispensable tool in the realm of business applications. As we chat, Hunter unveils the fascinating evolution of his career, from crafting virtual worlds at EA to pioneering the integr…

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050: Mastering Composable Commerce with EPAM's Practice Leader Marc Relford 17:26

4M ago17:26

17:26

Join us as we have a conversation with Marc Relford from EPAM to uncover the landscape of Composable Commerce and its role in equipping businesses for an unpredictable future. As we navigate through the complexities of EPAM's Salesforce Commerce and Experience Cloud Practices, Marc shares his invaluable insights from leading digital transformations…

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049: Breaking Down B2B, D2C, and B2C Commerce with Shane Smyth 33:20

4M ago33:20

33:20

Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to the creation of his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for…

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048: Live from NRF 2024! 16:35

5M ago16:35

16:35

Dive into the power of AI in commerce as we sit down with Salesforce experts Tim Nelson, John Canderis, Beth Kincaid, and Karla Anderson at NRF 2024. Artificial intelligence is not just a buzzword but a game-changer for marketers and merchandisers, as it brings about unparalleled efficiency and a seamless customer service experience. This discussio…

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047: SEO for Commerce Cloud with Edwin Romero 34:48

5M ago34:48

34:48

Listen in as we explore the intricate world of SEO with Edwin Romero, a seasoned expert who specializes in Salesforce Commerce Cloud. In our chat, Edwin walks us through his entry into the niche of SEO within the e-commerce landscape. He shares how SEO isn't just about driving sales; it's about crafting valuable content that meets customers at ever…

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046: Skilling Up on Commerce in Brazil and Beyond with Mauricio Silva 47:47

5M ago47:47

47:47

In this episode, we have a conversation with the exceptional Mauricio Silva, who shares his inspiring shift from a full-stack developer to a Salesforce architect extraordinaire. Mauricio's endorsement of Commerce Cloud as the ultimate customer interaction hub is an eye-opener for anyone interested in the forefront of customer experience technology.…

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045: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez 37:32

5M ago37:32

37:32

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect …

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044: The Explosive Growth of B2B Commerce with Deloitte's Managing Director Paul Do Forno 35:53

6M ago35:53

35:53

Unlock the full potential of B2B commerce and digital transformation as we sit down with Paul Do Forno of Deloitte Digital for a riveting discussion that will reshape your understanding of online business transactions. Shed the misconception that B2B sales can't thrive in the digital marketplace. Together, we journey through the intricacies of e-co…

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043: How Data Influences Product Discoverability for Brands with Digital Shelf Institute Strategist Lauren Livak 41:01

6M ago41:01

41:01

Unlock the secrets of thriving in the ever-evolving world of e-commerce with our special guest, Lauren Livak, the leader of the Digital Shelf Institute. We promise you a discussion filled with insights from Lauren's vast experience working with over 100 strategic customers and her tenure at Johnson & Johnson. Together, we'll examine how brands are …

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042: The State of Salesforce Commerce Hiring and Predictions for 2024 with Alex Khan 48:40

6M ago48:40

48:40

Get ready to uncover the key trends of Salesforce Commerce Cloud Hiring, the impact of the pandemic on the job market, and future predictions that could potentially redefine your career. With our expert guest, Alex Khan from Stott and May, we’ll navigate through the maze of technical roles, the rise of internal teams, and why having in-house expert…

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041: 2023 Cyber Week Performance Results with Director of Insights Caila Schwartz 30:02

6M ago30:02

30:02

Ever wonder what's driving the latest trends in online shopping, mobile wallets, and the power of Cyber Week? We've got you covered! This episode features Caila Schwartz, Salesforce's director of consumer insights and strategy, who brings a wealth of knowledge on the shifts in the e-commerce landscape. Caila walks us through the fascinating global …

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040: The Official Unofficial SFCC Story with Steve Holsinger and Oleg Sapishchuk 58:22

7M ago58:22

58:22

What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting …

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039: Commerce Cloud Development, Open Source, and Martial Arts with John Facey II 19:03

7M ago19:03

19:03

The world of Salesforce Commerce Cloud Innovations is vast and infinitely curious. We take a deep dive into this universe with our distinguished guest, John Facey II, a technical architect at Merkle who is shaping the landscape of e-commerce with his innovative tools. This episode is a celebration of open-source contributions and their profound imp…

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038: In Conversation with Distinguished AI Architect at Salesforce Richard Pack 25:48

7M ago25:48

25:48

Are you ready to supercharge your understanding of generative AI? This episode, featuring Salesforce's distinguished architect Richard Pack, is just what you need to navigate the thrilling twists and turns of the AI landscape. With over two decades of experience, Pack unravels the intricate possibilities of generative AI, from translating languages…

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037: Joshua Birk's Failed Tech Predictions Including Furniture eCommerce, Content Economy, & Esports 36:14

7M ago36:14

36:14

Eager to peek into the future of technology in e-commerce? Join us as we, along with Salesforce Evangelist Josh Bir, dissect the evolution of the digital content economy, starting from the humble beginnings of Ajax to the mind-boggling growth of esports and much more. We explore how the content economy has enabled people to monetize their hobbies a…

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036: 2023 Q3 Shopping Index Results with Director of Insights Rosemary Okolie 22:21

8M ago22:21

22:21

Join us as we unravel the complexities of e-commerce with Rosemary Okolie, the Director of Strategy and Insights for Retail and Consumer Goods at Salesforce. We begin by scrutinizing the latest e-commerce trends as presented in the Salesforce Q3 Shopping Index, including global online sales stagnation and a 3% increase in US traffic. Get insight in…

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035: Launching Empower Global, A Marketplace built to scale Black-owned Brands with Product Director Brittany Bullock and Marketing Leader Amanda Stewart 34:29

8M ago34:29

34:29

Join us as we explore the phenomenal success of Empower Global with its dynamic duo, Brittany Bullock and Amanda Stewart. Empower Global, a Salesforce Commerce Cloud customer, is an immersive e-commerce platform offering an array of products from Black-owned businesses. Brittany and Amanda share their backgrounds, the spark that led to the creation…

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034: How BOPIS and Ship from Store Transformed Pet Supermarket's Business with Director of eCommerce Matt Ezyk 34:43

8M ago34:43

34:43

In this episode, we chat with Matt Ezyk, Director of E-commerce at Pet Supermarket. We journey through his remarkable transition from the implementation side to the retail side. Hear Matt recount his experiences, the impactful decision to implement BOPUS and ship from store, and how these choices have influenced the business. Join us as we dissect …

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033: Marketplace Automation and Dropshipping with CEO of Cymbio Roy Avidor 22:00

8M ago22:00

22:00

Prepare for a conversation with our guest, Roy Avidor, the dynamic CEO and co-founder of Cymbio, as he illuminates the path that led him to entrepreneurship. He opens up about the genesis of Cymbio, a platform designed to disrupt the e-commerce sphere with its innovative marketplace and dropship automation. Roy delves into the functionality of Cymb…

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032: The Composable Integration Layer with CEO of Conscia.ai Sana Remekie 46:21

8M ago46:21

46:21

Listen in as we welcome Sana Remekie, the CEO of Conscia.ai, a trailblazing company that has introduced the industry's first digital experience orchestration platform. Sana shares her tech romance story and her journey from being a technical consultant to co-founding a revolutionary company with her husband. Get inspired as we explore how Conscia t…

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031: Optimizing the Customer Journey Using Video Commerce with the Head of Partnerships at Firework Eva Wang 35:11

9M ago35:11

35:11

Meet Eva Wang, the powerhouse behind Firework's groundbreaking approach to video commerce. Her eclectic journey from the world of investment banking to her current role as the Global Head of Commerce and Partnerships makes for a fascinating narrative. Uncovering the unique international perspective that she brings to the table, we embark on a deep …

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030: The Fourth and Fifth Wave of Headless Commerce with Composable Evangelist James Semple 29:07

9M ago29:07

29:07

Listen in as we journey through the exciting world of headless commerce with our Commerce Cloud Composable Evangelist, James Semple. In this discussion, we chart the evolution of headless commerce from its first wave of technical teams cobbling together solutions to its current, much deeper fourth wave of companies. We examine how the rise of compo…

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029: Digital Avatars in the Age of Generative AI with Soul Machine's VP of Strategy Shantenu Agarwal 39:03

9M ago39:03

39:03

Join us as we chat with Shantenu Agarwal, VP of Strategy at Soul Machines, who enlightens us about the fascinating role of avatars in personal assistance. Shantenu shares his unique journey of applying technology to the human experience, underlining the importance of empathy and trust in forging meaningful connections. We further explore the exciti…

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028: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown 44:18

9M ago44:18

44:18

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the …

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027: 3D Product Visualization in B2B and B2C eCommerce with CEO of Threekit, Matt Gorniak 40:44

10M ago40:44

40:44

Get to know Matt Gorniak, the tech-savvy CEO of Threekit, a groundbreaking visual commerce platform. Matt takes us through the ins and outs of 3D visualization, AR, and virtual photography. We tackle the challenges that B2B companies face when it comes to visualizing their products and how this impacts the buyer's decision-making process. With Matt…

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026: Video Commerce with Bambuser's President of the Americas, Sophie Abrahamsson 34:26

10M ago34:26

34:26

Unleash the power of video commerce with our latest episode featuring Sophie Abrahamsson, the trailblazing President of the Americas for Bambuser. Sophie offers us an intriguing glimpse into her career, effortlessly drawing the line from her beginnings in communication and political science studies in Italy to leading e-commerce and digital tech at…

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025: 2023 Connected Shoppers Report with Director of Strategy and Insights Michelle Grant 26:58

10M ago26:58

26:58

Listen in as we explore the latest shopping trends with Michelle Grant, the Director of Strategy and Insights for Retail and Consumer Goods at Salesforce. She shares fascinating insights from her recent Connected Shoppers Report, including the shrinking divide between online and offline shopping. As we move beyond viewing e-commerce as a monolithic…

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024: 2023 Holiday Shopping Predictions with the Director of Consumer Insights at Salesforce Caila Schwartz 29:46

10M ago29:46

29:46

Could the 2023 holiday shopping season change the game for retailers and consumers alike? Caila Schwartz, a key figure at Salesforce and a maven in the realm of consumer insights and strategy, thinks so. An increase in repeat buyers, the influence of generative AI, and the surprising return of the physical stores - all these factors are set to rede…

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023: The Future of The Store in the New “Commerce Anywhere” Paradigm with Salesforce Retail Advisor Nino Bergfeld 49:11

11M ago49:11

49:11

Ever wondered how the design of our cities could impact the future of retail? Or how politics could play a role in shaping the next big trends in e-commerce? Nino Bergfeld, director of retail advisory at Salesforce, takes us on an exhilarating journey into the world of retail and e-commerce. As the co-host of the Retail Reality Show, Nino highlight…

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022: The Evolving Customer & Brand Relationship, Influencers and Authenticity in the Age of Generative AI with Salesforce Executive Matt Marcotte 52:57

11M ago52:57

52:57

Join us for an engaging discussion with Matt Marcotte, executive leader of Global Retail Consumer Goods and Manufacturing Auto and Energy Industry Advisor Teams at Salesforce. Drawing from his vast experience in consumer retail, Matt shares his insights on transforming iconic brands, scaling technology culture, and capitalizing on market opportunit…

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021: In Conversation with Resident Golden Hoodie Recipient and Commerce Cloud Community Pillar Thomas Theunen 28:44

11M ago28:44

28:44

Join us for an enlightening chat with the remarkable Thomas Theunen, the brain behind the Rhino Inquisitor blog and the head of Commerce at Forward. Thomas is a remarkable raconteur as he takes us on his thrilling journey from developer to architect and, now, the head of commerce at a Salesforce implementation partner. Unlock the potential of AI in…

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020: Using AI To Stop Returns Fraud in Its Tracks with CEO of Freeing Returns Barbara Jones-Brown 42:37

11M ago42:37

42:37

Join me as we sit down with the inspiring Barbara Jones-Brown, CEO and founder of Freeing Returns, a Salesforce partner with a mission to save retailers a whopping half a trillion dollars in loss prevention. Listen to her story, from serving in the USA Military to receiving funding from the Serena Williams Venture Fund and her twenty-year journey i…

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019: How JP Morgan Chase is using Marketplaces to Revolutionize eCommerce in Financial Services with Executive Directors Kate Major and Ray Nazloomian 29:39

11M ago29:39

29:39

What does it take to build a successful marketplace in the ever-evolving world of payments technology? We had the pleasure of speaking with Kate Major and Ray Nazloomian from the JPMorgan payments team to find out. Together, we explored the importance of providing trusted solutions for clients, JPMorgan Chase's partnerships with fintech companies, …

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018: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin 46:22

12M ago46:22

46:22

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an …

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