078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown

Salesforce Commerce Cloud Innovations

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.

Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying.

Show Highlights:

• Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses.
• Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense.
• Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions.
• The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations.
• Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences.
• The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development.

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Supporting Resources:

• Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/
• Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.