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Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the archives from MicroConf's past and publish the audio of some of the best talks delivered from the MC stage and host a weekly live streamed conversation with founders and geniuses supporting the non-VC track startup community.
 
Failures or lessons? We’ve all had them and all continue to experience them. They are the ultimate experiences that allow us to really get to know ourselves, to improve ourselves and to keep moving forward. While there may be some sort of negative social stigma surrounding them, failures are in fact what allow us to eventually succeed and achieve our best work. For without them, there would be no learning from our mistakes or even opportunities to improve and reach that next major milestone. ...
 
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The inimitable Steli Efti has been a leader in the startup and SaaS sales landscape for years. Check out this live Q+A focused on sales processes. - Any tips on how I can use to my advantage the fact that I am a client as well as a co-founder in marketing, sales or during onboarding calls? 2- I have had extensive success in Marketing & Sales in the…
 
Just as designers benefit from learning a little bit about programming, programmers, marketers, product managers, and salesfolk, can benefit from learning a little bit about design. https://microconfonair.com Tracy Osborn is the Program Manager of TinySeed, Founder of WeddingLovely, and an all around genius when it comes to operational efficiency a…
 
Comprehensive data about the state for bootstrapped (or mostly) founders and how to use the report to make meaningful change in 2021. To access the full report, head over to https://stateofindiesaas.com. For nearly a decade MicroConf has helped startup founders grow faster through access to world-class experts, and the world’s most trusted communit…
 
http://microconfremote.com We asked our MicroConf Remote speakers to answer the question: "What is one thing I can do today that will make a meaningful impact on by business in the future?" Bjork uses a simple expense audit and asks 3 questions for each transaction: Should I cancel this? Should I change this to a yearly discount plan? Can I ask for…
 
http://microconfremote.com Chapter 4: Onto something new… There is something to be said about bootstrapping your business to millions in revenue, to stick by it and still hold the keys, over 2 decades after launch. It is rare to see the founders of any company stick it out for that long… but there isn’t much that isn’t rare about the founder journe…
 
http://microconfremote.com Let’s face it – there comes a time in a founder’s lifecycle within their company where having them on support emails is a terrible idea. Eventually, you’re going to have the assets to be able to afford a marketing person, and THAT person is now responsible for all of the copyrighting. You cannot be the only person doing d…
 
Curious about TinySeed, MicroConf's accelerator and fund? The TinySeed accelerator team (Tracy Osborn, Rob Walling, and Einar Vollset) recorded this live webinar to answer questions about their third application round. Jump to a question: 2:43 - Why is it called TinySeed? 8:52 - What are TinySeed's basic investment terms? 13:55 - Do we invest in no…
 
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? And finally, we have Asia Orangio of Demand Maven who think that paying off your Analytical Debt as early as possible will clear up a l…
 
http://microconfremote.com Chapter 3: Accelerating to $100K MRR and Beyond While the first $10K MRR may be one of the tallest hills to climb, sometimes, if you time things right and you’ve put in the work to be a known quantity within the communities, the social media circles, and the leading voices in your target market, you can feel the slow rumb…
 
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Viola Eva of Flow-SEO has a few quick tips on how to optimize your best performing content for SEO. If you want to join in on the conve…
 
http://microconfremote.com Join the MicroConf Remote host, Rob Walling, for a conversation with Andy Martin, Founder of BlueRithm and Minneapolis Native who joined us in the MicroConf Remote studio to chat about his experience building BlueRithm on the back of a successful career supporting large scale projects. If you want to join in on the conver…
 
In today’s episode of the startup chat, Steli and Hiten talk about why you should archive all your emails now. Email is one of the most common ways of communication in the startup world, and a lot of founders receive thousands of messages in their inbox. It goes without saying that managing your email is a crucial part of running a successful busin…
 
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Meryl Johnston, Co-Founder of Bean Ninjas, takes a deep look into things that founders at a few different stages of their journey can b…
 
We are hosting Lars Lofgren, CEO of Quick Sprout, to answer listener questions about SaaS, growth, and more. What is a good content marketing routine for a solo startup founder? Considering aspects such as: publish on own site vs guest writing for popular publications in the niche, ratio of educational/promotional flavour, or any other tips that co…
 
Today on The Startup Chat, Steli and Hiten talk how self-management is the best management. Managing yourself is one of the most important skills a person can develop, especially if you want to be a successful leader and manage other people. In today’s episode of the show, Steli and Hiten what self-management means, the importance of self-managemen…
 
http://microconfremote.com Chapter 2: The Road to $10K MRR From launch, there are a ton of baby steps that are celebrated. Your first paying customer. Your first $100 MRR. $1,000K MRR. Maybe the first time that you can pay yourself! It is full of milestones that propel you forward. But depending on your pricing, it can be a different world entirely…
 
http://microconfremote.com Startup Founders In Cars Getting Coffee: Founder Origin Stories Dr. Sherry Walling has spent nearly 300 episodes on her podcast, ZenFounder, talking about the in’s and out’s of the founder psychology. That, along with a doctorate in clinical psychology and years of working with entrepreneurs, has helped her put together a…
 
As we continue to evolve the MicroConf On Air Podcast, we have decided to move into a more open call for questions from the audience rather than a straightforward interview format. Host Rob Walling is joined today by Matt Wensing, the founder of Summit (http://usesummit.com) and RiskPulse, which was recently sold. In this episodes, we cover the fol…
 
In today’s episode of The Startup Chat, Steli and Hiten talk about why you should share your work. While a lot of startups conduct their business in secret, some are now beginning to share what they are working on with the public, and like everything in life, sharing your work has it’s pros and cons. In this episode, Steli and Hiten talk about what…
 
http://microconfremote.com It takes a ton of methodical, strategic steps to get any product off the ground. For some, they fear launching before the product is perfect; others may launch way to early, before establishing any degree of product market fit. But in the grand scheme of things, unless your launch has been prefaced with fanfare or critica…
 
The State of Independent SaaS Survey results point to a correlation between more co-founders + faster growth. https://microconfonair.com Shar Darafsheh is one of the 5 co-founders of Servicebot.io, a fast growing UI toolkit built on top of Stripe Billing. In this episode, we're going to explore the validity of the first State of Independent Report …
 
In today’s episode of The Startup Chat, Steli and Hiten talk about if founders should be doing sales. Sales can be tricky for experienced and new founders, and it’s very common for some founders to want to delegate sales to someone else as they worry that customer will judge them or see their company as a small company and not want to do business w…
 
Knowing of which metrics to track, and which to ignore, is an essential part of growing your SaaS business. The ability to filter out good, actionable, data from the ever-present noise that just distracts you is what separates many successful businesses from the ones that never get off the ground. By creating a system of how you can collect, review…
 
A Solo Rob Adventure! During this episode, we are answering listener questions live from our MicroConf Connect members. Rob answers questions about: - Early Stage Validation - Competitive Markets - Youth Entrepreneurship - Key Insights Around the TinySeed Portfolio - Retirement Planning MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ ht…
 
Learn how to offer your customers amazing support over email and Twitter, create a fanatical user base, and how to avoid the quagmire of 1-star reviews. Check out Sarah’s MicroConf speakers page for more talks → https://microconf.com/speakers/sarah-... https://microconf.com MicroConf 2012 #microconf #microconf2012 MicroConf Connect → http://microco…
 
In today’s episode of the startup chat, Steli and Hiten talk about if there’s too much SaaS. In the startup world, there are a lot of SaaS solutions for different industries and niches. One of the reasons is that it’s become so easy to build a SaaS product and founders are doing just that. Unfortunately, this leads to oversaturation and standing ou…
 
http://microconfonair.com In a recent blog post (https://allisonseboldt.com/september-2020/), Allison Seboldt, Founder of Fantasy Congress, pondered whether right now was the time to put a pause on her plans for the expansion of the product. During this conversation, Rob and Allison will chat about some of the elements that go into what that decisi…
 
Everyone wants the formula, the recipe, the framework that says how to make the magic happen. Well here you have it. With The Dinner Party Strategy you can now confidently create an email onboarding strategy for your trial customers. In less time than it takes a hipster bartender to make your locally sourced craft cocktail, you'll get the simple 6-…
 
http://microconfonair.com At MicroConf, we have been fortunate to have the support of some incredible sponsors to help us invite guests to our events on a scholarship program. This week, we're going check in on one of those scholarship recipients, Veni Kunche, founder of DiversifyTech.co We ask Veni about her experience at MicroConf, how she decide…
 
Steli Efti (Close) talks at MicroConf 2015 on how to build your own SaaS sales machine if you don't have piles of money from venture capitalists lying around. In this video, you're going to learn the core principles of selling, how to write emails that get opened, why 90% of success is in the follow-up, and more. Check out Steli’s MicroConf speaker…
 
http://microconfonair.com Bootstrapping SaaS can be a bit... lonely. Lots of folks are working from home, might only have a couple of colleagues that they can bounce ideas off of. We're excited to chat with Irma Mesa, the founder of Cafecito (https://meetcafecito.com), as she is actively building a SaaS company that combats that sense of isolation.…
 
Think you can't aggressively acquire customers using outbound sales for SaaS? Think it's too expensive, too inefficient, too distracting? Think again. You can do it. Jordan Gal show you how he and his team does it for CartHook. From list building, to qualification research, to cold email automation, to scheduling demos. Everything from faceless pro…
 
https://microconfonair.com Hiring your first team member is a huge milestone in creating a team that can advance the mission and values that are core to your SaaS Business. In this episode, with Natalie Luneva, the SaaS Boss, we're going to talk about when you should make those hires, how to decide which position you should hire first, and the char…
 
Rob Walling tells the story of launching Drip to $7k in MRR and then struggling to find product/market fit. He walks through the steps he took to get there, and his thought process along the way, including a revenue chart of the substantial growth Drip experienced after product/market fit. Check out Rob’s MicroConf speakers page for more talks → ht…
 
http://microconfonair.com We had some issues with the original recording of this episode, so we've gone ahead and added a new version - hopefully this one works for everyone! Sorry for the inconvenience! As you are seeking out product market fit, it is important to consider the path you forge into that market. Will you be competing for every custom…
 
http://microconfonair.com Every couple of weeks, we like to feature a founder from the MicroConf Connect community that is brave enough to jump on a call with Rob to talk about what it is they're doing. This week, we're excited to welcome Brendan McAdams, founder of Expertscape. Brendan McAdams is the co-founder of Expertscape.com, a healthcare sea…
 
Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoid…
 
Keith is the founder of SegMetrics, helping founders understand their true lead value using a data backed approach. On Air, Keith and Rob discuss why your KPI's might be setting up blinders as your create a marketing strategy for your businesses, how outliers can create a new train of thought in your marketing plan, and how to identifying strategie…
 
What if a prospect asks you for a reference... but you don't have one? Here's a simple action plan to help you win the deal without a customer reference. To learn more, read https://blog.close.com/3-steps-to-take-the-deal-home-without-a-reference?utm_campaign=closedealswithoutreference&utm_medium=podcast&utm_source=salesfuelAccess exclusive listene…
 
MicroConf Growth 2019 Chris Savage, Wistia Most founders dream of building a product that eventually becomes a household name and sells for a billion dollars, but chasing that goal comes with some downsides. We chose a different path. https://microconf.com Join the conversation: microconfconnect.com Twitter: @MicroConf E-mail: support@microconf.com…
 
microconfonair.com This week, we've invited Sumit Kumar (@TweetsOfSumit), Founder of Geoman.io - a B2C product that allows users to draw and edit geodata with our intuitive and powerful leaflet plugins and Tresor.one, an automated portfolio management tool. This poses the question - what does it take to build and support two businesses as an indie …
 
MicroConf Starter 2019 After a year of full-time work, Ben has some new scars, some fresh knowledge, and a deep appreciation for the highs and lows of starting a business. Check out more MicroConf Talks from Ben ➡️ microconf.com/speakers/ben-orenstein Tuple ➡️https://tuple.app/ MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twi…
 
Today on The Startup Chat, Steli and Hiten talk about a founders guide to feeling feelings. Running a business is difficult and comes witha lot of stress that if not managed properly can lead to a lot of problems for a founder. Problems that could affect your personally or worse, the health of your business. In today’s episode of the show, Steli an…
 
http://microconfonair.com Jessica Baldwin and Joshua Toenyes, the Co-Founders of Cardsetter, were seeking funding options in early 2020. Then the pandemic hit and their funding options seemed to run dry. As a result, the spent the last 5 months doubling down on growth, more than 5x-ing their customer base. MicroConf Connect ➡️ http://microconfconne…
 
In today’s episode of The Startup Chat, Steli and Hiten talk about how to acquire and cross-promo saas apps. Acquiring and cross-promo saas apps is a common strategy stirrups use to grow. However, it can get very messy when not done right. There specific questions that need to be answered before you commit to making a purtcahse so that you avoin pr…
 
MicroConf Starter 2019 Abi is the founder of Pull Reminders. Pull Reminders helps teams knock out code reviews faster on GitHub and is used by over 1,000+ companies like Pivotal, Buffer, and Instacart. Come hear the story of how I went from losing my job to bootstrapping my business to profitability over the course of several months. Pull Reminders…
 
In today’s episode of The Startup Chat, Steli and Hiten talk about creating opportunities in a time of crisis. During these difficult times, a lot of business are going to struggling to stay alive, and even more, are going to fail. It’s tempting for some founders to give in to the challenging times which ultimately results in the collapse of their …
 
MicroConf 2016 Claire Lew has run an unconventional business – this is the story of how she created a profitable, bootstrapped software company that has over 10,000+ people using our product, on a their-time pricing model, with just a two-person team. How do we they it? She’ll share our unconventional approach, why they chose it, and the greatest l…
 
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