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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
CineFiles: Extended Cut
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Welcome to the CineFiles: Extended Cut, WatchMojo’s weekly movie roundup show where your hosts break down the most buzz-worthy news Hollywood and the Indie scene has to offer. We make sure you’re prepared for all the movie talk that will dominate your weekend.
…
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12 episodi
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Contenuto fornito da WatchMojo. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da WatchMojo o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Welcome to the CineFiles: Extended Cut, WatchMojo’s weekly movie roundup show where your hosts break down the most buzz-worthy news Hollywood and the Indie scene has to offer. We make sure you’re prepared for all the movie talk that will dominate your weekend.
…
continue reading
12 episodi
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×In this instalment of the Cinefiles Extended Cut, our panel discusses their rewatch of Do the Right Thing in honor of BlacKkKlansman! They’ll also be debating the HUGE new changes coming to the Academy Awards, the new Maniac trailer and James Gunn’s career post-Guardians of the Galaxy! The CineFiles Extended Cut is a weekly show where the CineFiles crew digs deeper into the biggest movie news of the week… and then some!…
The CineFiles Extended Cut is a weekly show where the CineFiles crew digs deeper into the biggest movie news of the week… and then some! This week, we’re talking about J. J. Abrams’ “Overlord” (08:50), Timothee Chalamet in Denis Villeneuve’s “Dune” (13:20) Christopher Nolan’s “The Dark Knight” returning to IMAX theatres (18:52), Jason Blum and James Wan producing horror film M3GAN (26:25), Facebook and AMC teaming up to sell tickets (30:22), Zombieland 2 release date announcement (34:12), and this week’s new releases (37:04)!…
This week, we’re talking about Joaquin Phoenix’ Joker movie (08:00), Neill Blomkamp directing a RoboCop sequel (15:24), Billy Dee Williams returning as Lando Calrissian for Star Wars Episode IX (21:25), the first trailer for Mary Queen of Scots (28:05), Jeremy Renner cast in Spawn (31:55), Black Widow movie finds its director in Cate Shortland (35:32), and this week’s new releases (39:33).…
This week, we’re talking about the new Top Gun sequel starring Miles Teller and Tom Cruise (10:20), Greta Gerwig’s Little Women adaptation (17:51), Scarlett Johansson’s Rub and Tug controversy (24:25), Idris Elba to star alongside Dwayne the Rock Johnson and Jason Statham in Fast and Furious spinoff Hobbs and Shaw (35:35), Childsplay reboot from It producers (40:22), Sony accidentally uploading the entire movie for Khali the Killer instead of its trailer (43:09), and this week’s new releases (43:35)!…
The CineFiles Extended Cut is a weekly show where the CineFiles crew digs deeper into the biggest movie news of the week… and then some! This week, we’re talking about Jared Leto cast in the new Morbius the living vampire movie (11:46), the brand new The Predator trailer (18:56), Tom Holland leaking the name Spider-Man: Far From Home (23:03), our first look at Leonardo DiCaprio and Brad Pitt in Quentin Tarantino’s Once Upon a Time in America (31:06), David Ayer and Shia LaBeouf teaming up for new movie (35:10), Jumanji Welcome to the Jungle 2 getting a release window of end-of-year 2019 (37:14), the first poster for the upcoming Unbreakable and Split sequel Glass (41:09), and the new releases of the week (44:00 )!…
This week, we’re talking about Michael Bay’s NEW Teenage Mutant Ninja Turtles reboot (09:51), the first trailer for Creed II (15:49), the cut lesbian reveal scene in Jurassic World: Fallen Kingdom (22:06), Lucasfilm slowing down production on their A Star Wars Story stand-alone movies (28:47), Gotti’s 0% on Rotten Tomatos (35:00), Xavier Dolan cast in the second It movie (41:10), and the new releases of this week (45:44)!…
This week, we’re talking about the new trailer for The Nun (08:39), Comcast challenging Dinsey with a massive bid for 21st Century Fox (14:10), Chris Pine’s Steve Trevor in Wonder Woman 1984 (21:12), the trailer for Tim Burton’s live-action Dumbo movie (28:32), news of Steven Spielberg and James Wan’s production companies teaming up to remake Arachnophobia (36:42), the MTV Movie & TV Awards (41:09), and the biggest new releases of the week (46:06)!…
This week, we’re talking about the announced Joker standalone movie starring Jared Leto (12:35), Adams Family animated movie casting news (24:36), the new Bumblebee trailer (33:25), the slew of new trailers released this week (40:59), and this week’s new releases (46:40).
This week, we’re talking about Jamie Foxx getting cast as Spawn in the new Blumhouse movie (12:30), “Sesame Street” suing Melissa McCarthy’s “The Happytime Murders” over marketing campaign (19:33), “Solo: A Star Wars Story” bombing at the box office (26:23), “Logan” director James Mangold being hired to direct a Boba Fett movie (36:17), Zack Snyder adapting Ayn Rand’s “The Fountainhead” (39:32), and this week’s new releases (44:12).…
This week, we’re talking about Jake Gyllenhaal being in talks to star as the villain in the sequel to “Spider-Man: Homecoming” (11:40), Barack and Michelle Obama signing a production deal with Netflix to produce movies, TV shows, and documentaries (23:04), Morgan Freeman being accused of sexual harassment by eight women (31:11), Harvey Weinstein being arrested for his rape charges in New York City (43:05), and Idris Elba playing the Hunchback of Notre Dame in a Netflix original (43:33).…
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