Questo sito fa uso di cookie per migliorare l'esperienza di navigazione degli utenti. Leggi la nostra Normativa sulla privacy e i Termini di servizio per saperne di più.
OK!
Contenuto fornito da Approaching The Bar Podcast and Joshua Tamsett. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Approaching The Bar Podcast and Joshua Tamsett o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast Vai offline con l'app Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Approaching The Bar Podcast and Joshua Tamsett. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Approaching The Bar Podcast and Joshua Tamsett o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Contenuto fornito da Approaching The Bar Podcast and Joshua Tamsett. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Approaching The Bar Podcast and Joshua Tamsett o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Josh shares five key points from a recent (and intimate) meeting at the Elite Coaches Breakfast Club in Melbourne with international human behaviour and performance expert, Dr John Demartini. 1. People only try to have positive experiences in their life so they impose fantasies in their life (i.e. distractions from real life) to mask the negative experiences/feelings. 2. Living to your highest values is not finding a cushy lifestyle or the easy route but rather seek out constant new challenges that inspire you and force you to grow into something better than you are now. 3. Embrace ‘all thinking’. 4. In everything you do, if it’s not producing something for you then it’s costing you something. Ask yourself daily if you are ok with the cost? 5. Give yourself permission to be yourself. Listen in for more!…
Josh shares the key take aways from one of his favourite books, David Schwartz's gold standard book: The Magic of Thinking Big. Key points addressed in this episode include: - How we think determines the size of our accomplishments. - The dangers of excusitis: the deadly mind disease. - Fear, uncertainty, lack of confidence explains why we have so many problems in our lives. Action cures fear. - Why do you allow yourself to talk to yourself in a way you wouldn’t accept from others? - Putting people in proper perspective. - Capacity is only a state of mind. - Goals are essential to success as air is to water. Set goals to get things done.…
- Growth v fixed mindsets: what's the difference. - The dangers of focusing on mindset - The power of embracing all sides of thinking, not just one side (positive or negative)
- Introduction to the podcast philosophy. - Joshua shares his story of personal and physical transformation. - Introduction to Fission Performance.
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.
Entra nella migliore app di podcast al mondo per gestire online i tuo programmi preferiti e riprodurli offline sulle tue app Android e iOS. È gratuito e facile!