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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Starving Artists Blog's Podcast explicit
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Contenuto fornito da Starving Artists Blog. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Starving Artists Blog o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Starving Artists Blog Podcast is dedicated to helping artists like you do what you love and get paid for it. A weekly podcast, SAB focuses on creativity, inspiration, and ideas for artists and entrepreneurs. Looking to make a career in the arts? Have a good product but not sure how to take it to the next level? Mark and Stephanie Toland have discussions on creativity, motivation, being a self-employed artist, and putting it all together. Read more: www.StarvingArtistsBlog.com Also, subscribe to our newsletter and follow us on Facebook, Twitter, and Instagram!
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12 episodi
Segna tutti come (non) riprodotti ...
Manage series 78280
Contenuto fornito da Starving Artists Blog. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Starving Artists Blog o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Starving Artists Blog Podcast is dedicated to helping artists like you do what you love and get paid for it. A weekly podcast, SAB focuses on creativity, inspiration, and ideas for artists and entrepreneurs. Looking to make a career in the arts? Have a good product but not sure how to take it to the next level? Mark and Stephanie Toland have discussions on creativity, motivation, being a self-employed artist, and putting it all together. Read more: www.StarvingArtistsBlog.com Also, subscribe to our newsletter and follow us on Facebook, Twitter, and Instagram!
…
continue reading
12 episodi
Alla avsnitt
×Making money from your art takes many forms, but you should never lose sight of why you got started in the first place. Twitter: @SArtsBlog Website: www.StarvingArtistsBlog.com Questions? E-mail: info@StarvingArtistsBlog.com
In Episode 8 we talk about getting back on track after a break. We had to take a couple weeks off from the podcast due to other obligations but we're back with more energy and exciting ideas than ever! Here's what else we discussed: • Increasing productivity through organization • Maintaining balance on projects • Getting back on track • Embrace other projects when they come along • Not getting discouraged when thing so awry We also have a Patreon now! If you like what we're doing and want to help us, please consider donating to support our cause: https://www.patreon.com/starvingartistsblog? Twitter: @SArtsBlog FB & Instagram: /StarvingArtistsBlog Website: www.StarvingArtistsBlog.com Questions/Feedback: info@StarvingArtistsBlog.com…
In Episode #7 we talked about the hardest part of any creative endeavor: getting started. Stephanie has been dreading a project for weeks but finally took the plunge and got started last night. SPOILER ALERT: it wasn't nearly as bad as she thought it would be. We also talked about how Mark is writing a new show and struggling to think his ideas are as good as anyone else's. Every artist struggles with this, but it's the ones who have the confidence to be bad that end up succeeding in the long run. www.StarvingArtistsBlog.com Twitter: http://www.twitter.com/SArtsBlog Thanks for listening!…
Stephanie and Mark reveal the true secret to unlimited success. Then they go on to talk about how to find work when you're just starting out and tips on utilizing social media effectively. Visit www.StarvingArtistsBlog.com for more tips, ideas, and advice for artists of all types. Twitter: www.twitter.com/SArtsBlog Facebook: www.facebook.com/StarvingArtistsBlog Instagram: www.instagram.com/StarvingArtistsBlog.com…
StarvingArtistsBlog.com is dedicated to helping artists like you do what you love and get paid for it. Starving Artists Blog co-founders Stephanie and Mark Toland sit down to discuss topics such as staying consistent, organizing your office to maximize your productivity, and why artists sometimes need to be selfish (in a good way). Twitter: www.twitter.com/SArtsBlog Facebook: www.facebook.com/StarvingArtistsBlog Instagram: www.instagram.com/StarvingArtistsBlog E-Mail Questions/Feedback To: info@StarvingArtistsBlog.com…
We sat down this week to discuss how we've become better collaborators over time. It was a challenge getting our personalities to match but it's been worth it. Also, we mention a fun survey you can take to see what kind of personality type you have. While you should obviously take the survey results with a grain of salt, we thought we'd include it here for the sake of completeness: http://www.humanmetrics.com/cgi-win/jtypes2.asp Finally, we talk about why you should never work for free. It's important to value your work and insist that other people do, too. Join the conversation on social media: Twitter: www.twitter.com/SArtsBlog Facebook: www.facebook.com/StarvingArtistsBlog Instagram: www.instagram.com/StarvingArtistsBlog E-Mail your questions and feedback to info@StarvingArtistsBlog.com…
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