25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode.
With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifiers. The clay between tracking, analytics, and other web services and GDPR has been intensified.
To enlighten this and many more questions, we invited Michael Kornobis, Lead Consultant Analytics at fusedeck, to join us in today's episode. Michael will tell you about privacy compliance and how companies can act accordingly in terms of their web analytics. Furthermore, you will learn how fusedeck - a web analytics platform - can help you collect data from your page visitors in a GDPR conform way.
We also discussed why the start of Google Analytics 4 next year will be challenging for marketers and is a chance for GDPR-compliant tools to establish privacy-friendly solutions.
If you are working in marketing, not just online marketing, this episode has really valuable insights for you. Share your experience with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6998203225891819520
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions.

Our website: https://indiead.tech
fusedeck's website: https://fusedeck.com/de/