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Elon Musk’s X Doesn’t Mark the Spot For Brand Safety.
Manage episode 387465049 series 3533212
Contenuto fornito da Caleb Wines & Chris Kindt, Caleb Wines, and Chris Kindt. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Caleb Wines & Chris Kindt, Caleb Wines, and Chris Kindt o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Budgets have shifted to platforms that have a higher chance of running afoul of brand safety guidelines. Therefore brands, agencies - and the media partners themselves - need to work longer and harder to prevent ads from running adjacent to problematic content. Chris and Caleb talk through the challenges facing marketers today.
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