It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Contenuto fornito da Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
Manage episode 190297605 series 1323504
Contenuto fornito da Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.
…
continue reading
7 episodi
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
Advertising Influencers: Conversations with Marketing Thought Leaders
Manage episode 190297605 series 1323504
Contenuto fornito da Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.
…
continue reading
7 episodi
Tutti gli episodi
×Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.