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Startup to standout: The power of branding
Manage episode 380117665 series 3366540
Contenuto fornito da Podstarter and Digital Nova Scotia. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Podstarter and Digital Nova Scotia o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
You may have noticed Proposify sporting a fresh new look these days.
After several years in business, the Halifax-based proposal software company decided it was time to undergo a brand refresh.
In this episode, we sit down with Proposify's Director of Brand + Communications, Jennifer Faulkner, as well as Brian Jeffcock, the mastermind behind the transformation from Palais—the design consultancy they enlisted for the refresh. We dive into the world of branding, exploring questions like: When is the perfect moment for a brand facelift? What's the significance of nailing branding right from the start for tech startups? And how can you leverage your brand to shine brightly in the digital realm?"
Learn more about Proposify at https://www.proposify.com/
Visit Digital Nova Scotia: https://digitalnovascotia.com/
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