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Host-Read Ads 81: It Takes More Than Ad Tech to Measure Podcasts
Manage episode 418585304 series 19374
Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
4855 episodi
Manage episode 418585304 series 19374
Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
4855 episodi
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