Managing Amazon Keyword Advertising With Low or No Historical Data - Amazon Legends - Episode #309

Amazon Legends Podcast

Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, a game-changing solution for bid optimization. Gain valuable strategies, from starting with small bids and broad keywords to refining targeting based on performance metrics. Whether you're a seasoned seller or just starting on Amazon, Stephen's tips will elevate your advertising game. Connect with Stephen on LinkedIn and explore adlabs.app for innovative advertising solutions. Listen now for actionable advice and subscribe to stay updated on top industry insights!
Takeaways :

• Start with Small Bids and Broad Keywords: Begin with smaller bids and broader keywords, especially if you have limited historical data.
• Gradually Increase Bids and Target More Specific Keywords: Increase bids and target more specific keywords as you gather more data and gain insights.
• Leverage Bid Adjustments Based on Performance: Adjust bids based on keyword performance, allocating more budget to better-performing keywords.
• Utilize Match Types Strategically: Experiment with different match types (broad, phrase, exact) to find what works best for your products.
• Track Performance Metrics: Monitor key performance metrics like ACOS (Advertising Cost of Sales) and adjust strategies accordingly.
• Segmentation and Optimization: Segment campaigns based on product categories or performance to optimize targeting and budget allocation.
• Optimize Product Listings: Optimize product listings with relevant keywords to improve organic visibility and advertising effectiveness.
• Focus on Customer Search Terms: Tailor campaigns based on customer search terms to increase relevancy and performance.
• Leverage Amazon Attribution: Utilize Amazon Attribution to gain insights into off-Amazon traffic and optimize advertising strategies.

Quote of the Show:
If a keyword isn't generating sales despite clicks, assess its relevance. If it's not relevant, negate or archive it. For relevant keywords, be cautious when negating, as forgetting can hinder traffic even after adjustments to your product listing.
Links :
https://adlabs.app/

Special Offer:
Let Stephen know you heard about him on the Amazon Legends podcast to get a free upgrade on AdLabs!