Strategies for Expanding Your Keyword Pool - Faith Denniston - Amazon Legends - Episode #305

Amazon Legends Podcast

Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to drive orders and improve organic traffic. With her passion for SEO and PPC, Faith empowers sellers to thrive in the competitive Amazon marketplace. Subscribe now for valuable insights and strategies to elevate your Amazon business!
Takeaways :

• Understanding BSR (Best Sellers Rank): BSR is crucial for driving organic traffic on Amazon. When the BSR spikes, it indicates increased organic traffic, while a decrease in BSR means less organic traffic.
• Driving Orders to Improve BSR: The key strategy is to drive as many orders as possible to improve BSR, which in turn drives organic traffic.
• Keyword Ranking and Conversion: While focusing on driving orders is crucial, ranking on keywords is still important because it leads to better conversion rates.
• Analyzing Search Query Performance: Analyzing search query performance data is essential for understanding the effectiveness of advertising efforts.
• Data-Driven Decision Making: Utilize data to make informed decisions and optimize advertising efforts effectively.
• Actionable Insights: The podcast emphasizes actionable insights that sellers can apply immediately to improve their Amazon business.
• Direct Contact: The speaker provides their contact information, including LinkedIn and email, for further discussions or consultations regarding Amazon strategies.
• Coaching Opportunities: Sellers can explore coaching opportunities for one-on-one sessions to improve their Amazon selling strategies.

Quote of the Show:
Experimenting with both broad and phrase match simultaneously allows for a comprehensive comparison of campaigns, helping marketers refine their strategies based on the dynamic insights gained from both approaches.
Links :
LinkedIn: https://www.linkedin.com/in/faithdenniston/

YouTube: https://www.youtube.com/@MyAmazonGuy
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