3: How to Align Culture and Marketing Moments with Michael Shostak
Manage episode 184628306 series 1521373
Michael Shostak is the Senior Vice President & CMO of Economical Insurance. Michael and his team recently launched ~ Sonnet ~ a completely online insurance solution. The first of it's kind in the Canadian marketplace. He shares lessons learned from the launch and some deep insights into brand and culture alignment.
14 episodi