Social Selling & AI

#AskTheCEO Podcast

Tim Hughes is universally recognized as a world-leading pioneer and innovator of Social Selling. Checkout Tim's new book, Social Selling Techniques Influence Changemakers: https://www.amazon.com/Social-Selling-Techniques-Influence-Changemakers-ebook/dp/B0BKQVLSF7?ref_=ast_sto_dp Contact Tim: Web: https://dlaignite.com LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter:@Timothy_Hughes Contact Avrohom: Web: https://asktheceo.biz LinkedIn: https://www.linkedin.com/in/avrohom-gottheil/ Facebook: AvrohomGottheil Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: [01:00] How has the explosion of emerging technologies, such as AI, and the like, impacted commerce and sales? Tim: “I think it's had a massive impact. We're talking just after the release of ChatGPT. We're still processing what impact that's going to have. There is a whole number of mega-trends. If you look at the internet, social media, mobile, AI, all of these things have an impact. We're now in that situation where if we don't keep up, we fall behind. And using data and AI to actually make decisions about certain things and using ChatGPT and asking it to do certain things can make shortcuts. But at the end of the day, we still have to have conversations.” [02:00] AI and ChatGPT are great, but at the end of the day, we still have to have conversations. [03:10] You have to have a conversation to sell something. [03:58] We’re leveraging technology to build that human connection. [04:00] What are businesses doing to get over those challenges of leveraging the latest in technology while keeping things human? [05:25] Technology helps us build depth in business relationships due to the contextual nature of a connection on social media. [06:30] Social media empowers introverts to be more outgoing in real-life interactions. [06:49] You just published your book social selling, where you discuss methodologies for how businesses can leverage social media to increase revenue. Can you share some of those insights with our audience? [08:19] What are some examples of how you helped businesses grow by leveraging social media? [11:15] Every company is a media company. [13:58] Don’t just post on social media for the sake of posting. The whole point of social media is to create conversations. [15:10] What inspired you to write the book? [16:45] How can people connect with you? Tim: “You can connect with me via my website at https://dlaignite.com. I’m also active on Twitter as @Timothy_Hughes and on LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/. For those looking to purchase my book, you can get it here: https://www.amazon.com/Social-Selling-Techniques-Influence-Changemakers-ebook/dp/B0BKQVLSF7?ref_=ast_sto_dp.” [17:26] Do you have any parting words of wisdom that you’d like to share with the audience? Watch this episode on YouTube: https://youtu.be/H1DkVqi3C00