An ABM Framework That Caters To Modern B2B Buyers, with Ex-Googler Steve Armenti

B2B Marketing Exchange

The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish.

In this episode of the B2BMX Podcast, you’ll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took the B2BMX stage in Scottsdale earlier this year to share a new framework designed to provide buyers with a better purchasing experience.

With several demand and growth leadership positions under his belt, Armenti focuses on building demand and growth teams that drive revenue. Tune in now to learn how to use ABM in a new capacity to meet the evolving needs of today's B2B buyers.

Armenti will dive deep into topics such as:

• Aligning sales and marketing as step zero;
• The future of account intelligence and mapping (how gen AI accelerates this);
• Shifting from MQLs to MQAs;
• Redefining the role of lead generation;
• The power of ABM in lifecycle marketing campaigns;
• Ai-driven personalization for account-based strategies; and
• A new way to measure ABM.

It's time to perfect your ABM strategies for the modern B2B buyer... and reap the benefits! Don't miss Armenti's highly-rated keynote to get the ultimate ABM framework.

RELATED LINKS:

• Connect with Steve Armenti on LinkedIn here;
• Learn more about B2BMX East, here;
• Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
• Follow us on LinkedIn and X.