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#190: Strategy | Doing Marketing in a Sales-Led Organization with Taylor Udell, Head of Growth at Champify
Manage episode 448429228 series 3290771
In this episode, Dave is joined by Taylor Udell, Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies she’s used to drive growth in sales-led organizations.
Dave and Taylor cover:
- How Champify drives awareness through events, LinkedIn organic, and thought leader ads
- Why they stopped doing direct response ads and are seeing better results with high-value content assets
- Why cold calling is an effective channel in Champify's sales-led approach
- Why they chose to stop hiring freelancers and agencies and instead opted to build expertise in-house
Timestamps
- (00:00) - - Intro to Taylor
- (04:24) - - How to Build Product Awareness
- (08:58) - - Why Thought Leader Posts Are a Better Approach Than B2B Ads
- (11:16) - - How To Measure LinkedIn Effectiveness
- (15:15) - - Areas Where Taylor Hopes to Drive Revenue Growth at Champify
- (19:50) - - Why Cold Calling Works at Champify
- (21:33) - - Measuring Success Between Sales and Marketing
- (23:34) - - Why Champify Stopped Using Direct Response Ads and Is Seeing Better Results with High-Value Content Assets
- (27:19) - - Driving Higher Intent with Content Assets
- (29:40) - - Why Champify Stopped Outsourcing Until They Had a Definition of “Good”
- (32:28) - - Measuring Success Without Gating Content or Generating MQLs
- (35:20) - - Advice for New Marketing Leaders
- (38:53) - - Closing Remarks
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.
That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.
Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.
Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
219 episodi
Manage episode 448429228 series 3290771
In this episode, Dave is joined by Taylor Udell, Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies she’s used to drive growth in sales-led organizations.
Dave and Taylor cover:
- How Champify drives awareness through events, LinkedIn organic, and thought leader ads
- Why they stopped doing direct response ads and are seeing better results with high-value content assets
- Why cold calling is an effective channel in Champify's sales-led approach
- Why they chose to stop hiring freelancers and agencies and instead opted to build expertise in-house
Timestamps
- (00:00) - - Intro to Taylor
- (04:24) - - How to Build Product Awareness
- (08:58) - - Why Thought Leader Posts Are a Better Approach Than B2B Ads
- (11:16) - - How To Measure LinkedIn Effectiveness
- (15:15) - - Areas Where Taylor Hopes to Drive Revenue Growth at Champify
- (19:50) - - Why Cold Calling Works at Champify
- (21:33) - - Measuring Success Between Sales and Marketing
- (23:34) - - Why Champify Stopped Using Direct Response Ads and Is Seeing Better Results with High-Value Content Assets
- (27:19) - - Driving Higher Intent with Content Assets
- (29:40) - - Why Champify Stopped Outsourcing Until They Had a Definition of “Good”
- (32:28) - - Measuring Success Without Gating Content or Generating MQLs
- (35:20) - - Advice for New Marketing Leaders
- (38:53) - - Closing Remarks
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.
That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.
Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.
Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
219 episodi
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