Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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S3 Ep2: Series 3, episode 2: Adam Ward, Influencer Marketing Consultant
Manage episode 311038787 series 3081240
Contenuto fornito da BCreator (formerly Blogosphere). Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da BCreator (formerly Blogosphere) o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant.
Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what the return on investment of influencer marketing can be.
Adam discusses the budgets being invested into the influencer space, why there is a great need for strategy as opposed to just execution in campaigns, as well as his predictions that there will be an increase in legal cases against influencers in the future.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
56 episodi
Manage episode 311038787 series 3081240
Contenuto fornito da BCreator (formerly Blogosphere). Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da BCreator (formerly Blogosphere) o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant.
Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what the return on investment of influencer marketing can be.
Adam discusses the budgets being invested into the influencer space, why there is a great need for strategy as opposed to just execution in campaigns, as well as his predictions that there will be an increase in legal cases against influencers in the future.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.
56 episodi
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