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List Building Strategies for Small Businesses with Melanie Diehl
Manage episode 446562434 series 3426967
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Melanie Diehl had always envisioned a career path similar to her father's — dedicating 30 years to a single company and retiring comfortably. But then she got laid off and decided to use her severance to explore different options.
That's when she discovered her talent with a sewing machine.
Melanie learned by doing, navigating the ups and downs of entrepreneurship while building a loyal clientele. After 25 years in her interior design business, she worked with her husband on an overhead crane business.
Today, Melanie runs a successful marketing firm, where she guides small business owners. “Know your worth and charge it," she advises. “There's someone out there who's willing to pay for the premium services and products that you have to offer."
Dave Charest, Director of Small Business Success at Constant Contact, sits down with Melanie to unpack her entrepreneurial journey and discuss actionable list-building strategies. Learn how to leverage Constant Contact tools like landing pages and pop-up forms to grow your audience and increase revenue. Tune in now.
Additional Resources:
- How to Build an Effective Email List: Best Practices and Strategies
- Email Marketing Tips You Need To Know
- What is a Landing Page?
- How To Implement an Email Marketing Landing Page
Meet Today's Guest: Melanie Diehl of Melanie and Co. Marketing Collective
☕ What she does: Melanie is the CEO and President of Melanie and Co. Marketing Collective. She's been a Constant Contact Certified Partner for over 10 years and also serves as a Constant Contact Community Coach, guiding small businesses on their marketing journeys.
💡 Key quote: "I love seeing the aha moments for my clients. I love seeing the victories that they have.”
👋 Where to find her: LinkedIn
👋 Where to find Melanie and Co. Marketing Collective: Website | Instagram | Facebook | LinkedIn
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