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Pigeons, speed cameras, and the power of uncertainty
Manage episode 371057694 series 3438351
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
56 episodi
Pigeons, speed cameras, and the power of uncertainty
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 371057694 series 3438351
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
56 episodi
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