137 subscribers
Vai offline con l'app Player FM !
The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
Manage episode 455065498 series 1141400
On today’s podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
505 episodi
Manage episode 455065498 series 1141400
On today’s podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
505 episodi
Tutti gli episodi
×
1 Behind the Numbers: Google’s Plans After the DeepSeek Announcement and How Much GenAI Chatbots Can Erode Its Search Dominance in 2025 25:54

1 Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears 29:25

1 Reimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other Warehouse Clubs 18:21

1 The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land 20:37

1 Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025 25:55

1 Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025 25:00

1 Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears | Feb 5, 2025 15:34

1 Behind The Numbers: DeepSeek: What It Is and How It’s Shaking Up the AI Universe | Feb 03, 2025 25:17

1 Behind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025 28:43

1 Behind the Numbers: Forecasting Trends for 2025—Digital Pay-TV Petering Out and Why Livestream Shopping is (and Isn't) Taking Off | Jan 24, 2025 24:26
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.