George Karafotis - The SMMA Client Acquisition Blueprint

Behind The Revenue

Summary

Chad Kodary interviews George Karafotis from the Silver Spoon Agency. George shares his journey in the agency space and how he scaled his agency to achieve a peak month of $350,000 in sales. He emphasizes the importance of focusing on the first 10 clients and delivering exceptional results to build case studies and increase pricing. George also discusses his strategies for prospecting and sales, including using platforms like Bark.com and Alignable, as well as cold email and DM outreach. He highlights the importance of providing valuable content and building genuine relationships to stand out in DMs. In this conversation, George Karafotis discusses his strategies for connecting with potential clients on Facebook, including sending volume of DMs and running ads. He shares insights into different funnels and lead magnets, as well as metrics and numbers for measuring success. George also provides advice for starting an agency and emphasizes the importance of value and lead magnets. He introduces Hercu Leads, a software that de-anonymizes website traffic and provides valuable data for targeting and sales optimization.

Takeaways

• Sending a friendly and personalized message on Facebook can lead to higher reply rates and successful connections.
• Running ads requires careful planning and testing to ensure a positive return on investment.
• Creating different funnels and lead magnets can attract specific target audiences and generate leads.
• Metrics such as lead costs, booking rates, and show up rates are important for evaluating the success of funnels.
• LinkedIn outreach can be an effective prospecting tactic for agencies.
• Hercu Leads is a software that de-anonymizes website traffic and provides valuable data for targeting and sales optimization.

Chapters

00:00 Introduction and Background
03:00 Building a Successful Agency
10:41 Prospecting and Sales
15:20 Using Bark.com and Alignable for Lead Generation
23:32 Cold DMs on LinkedIn and Facebook
25:45 Standing Out in DMs
26:19 Introduction and Connecting on Facebook
27:13 Sending Volume of DMs and Ads
28:16 Careful Approach to Running Ads
29:11 Different Funnels and Lead Magnets
30:25 Metrics and Numbers for Funnels
31:28 Direct Appointments and Show Up Rates
33:02 Advice for Starting an Agency
36:48 Prospecting Tactics and LinkedIn Outreach
40:15 Introduction to Hercu Leads Software
44:41 Pricing and Use Cases for Hercu Leads
47:13 Connecting with George Karafotis

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