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Be Everywhere: Ghia's Billboard Breakthroughs in Out-of-Home Marketing
Manage episode 408165092 series 3562311
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Ghia is taking the non-alcoholic market by storm and generating exposure with a thoughtful strategy that includes strategic out of home marketing. Melanie Masarin, CEO & Founder of Ghia, and Tom Shea of Adgile media explain how they decide when and where to put resources, how to track results (yes, it's possible!), tactical tips that help squeeze value from each campaign, and specific techniques that drive brand awareness.
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