Who Is Your Avatar?

Beyond the Mop

Who Is Your Avatar? Who is that ideal client? In this episode, I unpack what you need to do to define your avatar and why you need one if you want to have a large cleaning business.
You need to figure out who you're going to target. Take out a sheet of paper. On one side, write out every single service you are currently offering or want to offer. Are they in alignment? Are they generating revenue? Or are you carrying dead weight because you're spending time marketing a service that nobody is buying?
Then on the other side of the paper, write out every niche you'd like to target. Make a list of churches, schools, office buildings, etc. Here's the hard part: pick only one to start. Why? It helps eliminate distractions. Instead of being pulled in with all of the client possibilities out there, you are now focused on one. Dive in deep to that one. Be known as the expert within that niche, like a "school cleaning expert" or a "bank cleaning expert". Change up your website copy and blog.
Now dive deep into that niche. Go to Google and google, "schools near me" or "dentists near me" or whatever niche you want to target. Open up Excel or Google Sheets and put headings on the top, like Company name, Company address, Company URL, and so forth. As you find leads, fill them in and grow. With a simple Google search, you have all the information you need to call and mail them. Use sites like Hunter dot io or Seamless dot ai to find emails. You can now email your list.
Dive deeper into that avatar. Where do they hang out? Figure out what associations they belong to or networking groups they attend. Find individuals who can connect you to. Always ask for referrals.
Now, all you have to do is to prospect to them. Grow a large business!
Resources Mentioned:
https://americassbdc.org
https://hunter.io
https://www.linkedin.com
https://www.seamless.ai
Fanatical Prospecting - book
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This podcast is brought to you by My Clean Pivot, LLC. Face it, we all need help growing our businesses. Check out My Clean Pivot if you're looking to grow your business to that next level. www.mycleanpivot.com.