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Lessons from Prime Day with Amazon's Jeff Cohen
Manage episode 434086575 series 3510739
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Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer community for Amazon advertising APIs.
Jeff shares how his minors in Consumer Behavior and Sociology informed his professional marketing development (5:01), his experience in the eCommerce textbooks world (6:27), why it's important not to fear failure (17:08), what a day in the life at Amazon is like (22:19), and how Amazon has become much more than a conversion-focused platform (30:33).
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreycohen/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
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