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65: Michael Kliska, Co-Founder & CEO at New Matter - Skincare, Branding and Hiring
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Michael Kliska is Co-Founder & CEO of New Matter, which is the premier men's personal care provider.
We discuss New Matter’s Competition, convincing judges, outsourcing vs hiring, starting a new brand, branding, and many more.
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OUTLINE
(0:28) Introduction
(06:02) New Matter’s Competition
(08:19) Convincing Judges
(18:00) Outsourcing vs Hiring
(31:24) Starting the new brand (New Matter)
(47:30) Should we use ordinary skincare products
(52:54) Education Space for skincare
(1:05:01) Branding
(1:13:48) The story behind the name (New Matter)
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