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BIP Chat with Carolyn Boddington - Why Harnessing the Power of Campaigns in your Go-to-Market Strategy is Rocket Fuel
Manage episode 376958504 series 2989977
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Penny chats to Carolyn Boddington, a strategic marketing consultant. They discussed ‘Why harnessing the power of campaigns in your Go-to-Market strategy is Rocket Fuel’.
Carolyn says, "Marketing strategies are often deployed through standalone tactics (random acts) or latest trends and bandwagons, expecting significant returns from individual emails, posts or webinars. However, implementing a coordinated campaign offers a strategic framework to maximise marketing efforts and resources.
Campaigns engage the target audience through a well-choreographed story and provide measurable results. By delivering a consistent message across multiple touch points, the campaign tactics have the chance to build on each other which reinforces brand recognition and recall, and amplifies reach and impact. Incorporating well-designed campaigns into your Go-to-Market strategy acts as the rocket fuel you need to drive your business to new heights of growth."
Connect with our expert here: http://www.linkedin.com/in/carolynboddington
To find out more about becoming a member of our BIP100 expert community, please visit our website: https://www.bip100.club
Carolyn says, "Marketing strategies are often deployed through standalone tactics (random acts) or latest trends and bandwagons, expecting significant returns from individual emails, posts or webinars. However, implementing a coordinated campaign offers a strategic framework to maximise marketing efforts and resources.
Campaigns engage the target audience through a well-choreographed story and provide measurable results. By delivering a consistent message across multiple touch points, the campaign tactics have the chance to build on each other which reinforces brand recognition and recall, and amplifies reach and impact. Incorporating well-designed campaigns into your Go-to-Market strategy acts as the rocket fuel you need to drive your business to new heights of growth."
Connect with our expert here: http://www.linkedin.com/in/carolynboddington
To find out more about becoming a member of our BIP100 expert community, please visit our website: https://www.bip100.club
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