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60. Why too much educational content can hurt your business (and what to do instead)
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About 6-7 years ago…I would post a picture of me in Bali and share something inspiring with a CTA and this would lead to sales and clients. These days, the bar has been raised so much higher–just inspiring content is no longer effective. AND just educational content does not work either.
I'm going to take this even further. Just educational content is not good for your business. Sometimes, I see my clients hiding under the teacher's hat instead of saying what they really think. AND most of the time, they're bored to death from creating just educational content😴
Here's the caveat. Your high calibre client does not want to know about "5 reasons why ayurveda can help them with weight loss"--they can literally google that.
Your high level client wants to know WHY YOU are the best mentor for them. They want to know how you think. How you lead yourself through challenges. What values you hold. They want you to expand their consciousness AND, ideally, experience a transformation even before they buy from you. And "5 steps to dream life" kind of posts just won't cut it.
In this podcast episode, I am teaching you how to go beyond the educational / how-to style of content to content that is original & captivating as well as rooted in your leadership & authority. Your high calibre clients will thank you for that💎
HIGHLIGHTS:- Why traditional, vanilla-style posts are no longer effective
- 3 tips on how to create original content that is rooted in your leadership
- The problem with overloading your audience with educational content
- How to educate your audience beyond the generic "7 steps" posts.
- Why your dream client does not need to be convinced they need to work on their business / health / relationship
- Authentic ways to showcase your leadership on IG in a way that lands for you dream clients
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