02 Tracing The Broken Lines

Boneshakercast

MP3•Pagina principale dell'episodio

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

10 anni fa 16:05

Saddle up and follow the ghosts of American history, as we ride strange bicycles with Audrey Snyder and Joe Riley. Audrey and Joe founded the Parallel Cases project, using bikes and printing to explore America's forgotten railroads. We also hear from cycling storysmith Jet McDonald as he shares some psychogeographic thoughts on what it means to be broken. Music by James Blackshaw, Blue Dot Sessions, Ariel Kalma, The Cynics, Stefan Basho-Junghan, Lucky Dragons and Minotaur Shock. Presented and produced by Gary Fawle at eventsinsound.com

5 episodi

#Society #Boneshakercast

02 Tracing The Broken Lines

Boneshakercast

published 10 anni fa

MP3•Pagina principale dell'episodio

5 episodi

#Society #Boneshakercast

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1
05 A Design for Life 30:31

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As a partner of The Design Museum's Cycle Revolution exhibition, this special podcast profiles 3 unique individuals to explore urban sub-culture, eccentric design, daredevil thrill seeking, and the incredible life story has shaped a high performer... Produced and narrated by Gary Fawle at Events in Sound, Title music by GF, additional music by The New Mystikal Troubadours, River Cult, TRG Banks, Mobius, NOMO, Schwemewound, Martin R, Lost Radio, Rod Hamilton, Uppermost. Subscribe at boneshakermag.com/podcasts…

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04 The Wheels of Time - Pt2 (The Fast Show) 17:14

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In Part 2 of our ride on the wheels of time, we meander through London with ex-cycle couriers turned writers Jon Day and Emily Chappell. To explore the metropolis with mind, body and bike. Subscribe to the Boneshakercast on your favourite podcast app, or subscribe and read more about this episode and others at http://boneshakermag.com/podcasts/…

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03 The Wheels of Time - Pt1 (The Slow Show) 19:49

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Time is a slippery thing: it can speed up and it can slow down, it can propel us through life or keep us standing still, In the first part of our ride on the wheels of time we hear from Stanley Donwood and Nick hand on how to step away from the clock. Additional linked features in issues 2-6 and 14 of Boneshaker http://boneshakermag.com/in-print/ read and see more at http://boneshakermag.com/podcasts/ Music by Sean Derrick Cooper Marquardt with Rosendo Rocha, as well as The Agrarians and Eartheater. Presented and Produced by Gary Fawle at http://eventsinsound.com/…

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02 Tracing The Broken Lines 16:05

10 years fa16:05

16:05

1
Beginnings 14:30

10 years fa14:30