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Most Marketers Misunderstand What Brand Building Means. Here's the Truth. #7
Manage episode 402425723 series 3545685
Contenuto fornito da Preston Rutherford and The Chubbies Founders Tom Montgomery. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Preston Rutherford and The Chubbies Founders Tom Montgomery o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Summary
In this episode, Preston and Tom discuss the misconceptions surrounding brand building and the importance of baseline revenue. They highlight the need to focus on immediate responses and behaviors that drive revenue, rather than relying on traditional brand marketing methods. The conversation emphasizes the value of revisiting fundamental strategies and thinking like a small business to build a more profitable and resilient brand.
Takeaways
Brand building requires focusing on immediate responses and behaviors that drive revenue.
Baseline revenue is essential for building a resilient and profitable brand.
Revisiting fundamental strategies and thinking like a small business can lead to more effective brand building.
Chapters
00:00 Introduction
03:00 The Earth-Shattering Misconceptions of Brand Building
10:00 The Importance of Baseline Revenue
20:00 The Two Roads of Brand Building
28:00 The Need to Revisit Fundamentals
33:00 Conclusion
12 episodi
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