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How ODDBOX Grew to £32M: Dig Deep into their D2C Journey
Manage episode 370871736 series 2538341
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ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten.
Husband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 years ago, and have allowed their passion for sustainability to design their clever business model.
ODDBOX delivers boxes of fruit, vegetables, and other products that are at risk of waste to their 500,000 D2C customers. Working closely with growers and suppliers, they originally focused on produce that may not meet cosmetic specifications or size requirements set by retailers but is still perfectly good to eat.
In this episode, they share their journey from coming up with the idea for ODDBOX and testing it with 20 customers, to eventually growing the business to £32 million
You’ll learn :
- How they started their business packing ODDBOXes in a local church hall
- How they accessed the cash to fund their spectacular growth
- The importance of their relationships with growers, managing the supply chain and ensuring excellent customer experience
- Their plans for future growth, including their recently launched ODDSHOP and ODDBOX-branded consumer packaged products
- How they implemented geo-targeted marketing strategies, focusing on driving demand in the specific areas where they were delivering their boxes.
- Why traditional marketing methods like leaflet distribution through door-to-door worked well for them
- Their thoughts and experience of the effectiveness of influencer marketing but later found it to be successful in building awareness and trust.
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