#5: Jose Cuervo Trash Talkers vs. UFC Champ. Who wins this Experiential Taste Test?

Brand IRL

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4M ago 19:12

MP3•Pagina principale dell'episodio

Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Get Immersed in this episode of the Brand IRL podcast
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Links:

Cuervo Challenge: https://cuervo.com/cuervochallenge/
Jose Cuervo: https://cuervo.com/
Mekanism: https://mekanism.com/
EPIC Promotional Experiences: https://www.epicpromotionals.com/

15 episodi

#Business #Marketing #John Kappel #Experiential #Experiential Marketing #Marketing Campaigns #Business Discussion