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Enable Great Marketing With Revenue Clarity
Manage episode 427833870 series 3555562
Contenuto fornito da John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Your revenue projections are your firm's crystal ball.
If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work.
In this episode, John and Mark break it all down:
- How marketing can make both a short- and long-term pipeline impact
- How marketing's goal should be different for active, passive, and future buyers
- How niche specialization can lead to higher margins
- How revenue projections can impact recruiting and resource allocation
- The concept of splitting the funnel into vertical segments
- Why you should over-invest in marketing for new or emerging verticals
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