BW - EP133—001: Thanksgiving With I Love A Mystery—Carlton E. Morse

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

On the eve of Thanksgiving in 1949, Russian diplomat Andrey Vyshinsky told the UN General Assembly Russia fully supported Communist China’s in removing the Nationalist Chinese delegation from the UN. While US, British and French commissioners agreed to lift many industrial and diplomatic restrictions on West Germany. And Israeli Foreign Minister Moshe Sharett rejected a compromise proposal from the UN to internationalize Jerusalem. Ted Williams of the Boston Red Sox was named American League MVP, and smog was becoming a serious issue in Los Angeles. The Cold War and communist fears were reaching new heights as celebrities listed in the Red Channels found themselves blacklisted in Hollywood. The U.S. spent the first ten months of 1949 in a recession. Competition for the advertising dollar was stiffer. There were now over two-thousand-six-hundred AM and FM radio stations in the country, and TV was becoming a serious threat. Over one-hundred Television stations were on the air. Only two Network Radio shows had ratings higher than a 20. Just two years earlier, there were fifteen. Radio’s average Top 50 ratings were their lowest since 1937 and network radio revenue dropped for the first time since 1933. Meanwhile, NBC, ABC, CBS, and the Dumont Network reported a combined TV income of $29.4 Million. But advertisers were learning that TV production costs were much greater than radio’s. The extra money had to come from somewhere. Radio budgets were the likely source. But if there was anyone who knew how to stretch a dollar, it was radio writer and director Carlton E. Morse. Tonight we’ll join him in a boxcar somewhere in the lonely west, and celebrate Thanksgiving by burying our dead in Arizona.