It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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38: Designing With Heart: Human-Centered Design, with Doug Dietz
Manage episode 218028021 series 1265504
Contenuto fornito da Brilliance: Leadership Learning and GE Crotonville. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Brilliance: Leadership Learning and GE Crotonville o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In his 2012 TEDxSanJoseCA Talk, Doug Dietz (Principal Design Thinker from GE Healthcare) talked about his "failed" MR scanner project and what he did to develop a more human-centered design through what became known as "The Adventure Series". We talked with him to learn more about the work that went on behind the scenes of this project and what we can all learn by "falling in love with who you design for". TEDx Talk by Doug Dietz: https://youtu.be/jajduxPD6H4 Additional Reference (Photo and Video within): http://thisisdesignthinking.net/2014/12/changing-experiences-through-empathy-ge-healthcares-adventure-series/ Also check out this related summary from getAbstract, "The Road to Reinvention”: https://www.getabstract.com/en/summary/leadership-and-management/the-road-to-reinvention/22668
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continue reading
44 episodi
Manage episode 218028021 series 1265504
Contenuto fornito da Brilliance: Leadership Learning and GE Crotonville. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Brilliance: Leadership Learning and GE Crotonville o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In his 2012 TEDxSanJoseCA Talk, Doug Dietz (Principal Design Thinker from GE Healthcare) talked about his "failed" MR scanner project and what he did to develop a more human-centered design through what became known as "The Adventure Series". We talked with him to learn more about the work that went on behind the scenes of this project and what we can all learn by "falling in love with who you design for". TEDx Talk by Doug Dietz: https://youtu.be/jajduxPD6H4 Additional Reference (Photo and Video within): http://thisisdesignthinking.net/2014/12/changing-experiences-through-empathy-ge-healthcares-adventure-series/ Also check out this related summary from getAbstract, "The Road to Reinvention”: https://www.getabstract.com/en/summary/leadership-and-management/the-road-to-reinvention/22668
…
continue reading
44 episodi
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