Ep. 35 Interview Series: David Shaw on Navigating Digital Transformation

Business Breaks - All Things Business

Speaker Bio:

David Shaw is a technology-focused marketing expert with a strong background in IT. Currently, he serves as the managing director of an IT firm and also provides consulting services in the digital space.
Throughout his career, David has primarily worked in IT, starting in large pharmaceutical companies before transitioning to small businesses, particularly in the accounting software industry. Over time, he ventured into the managed service provider sector, always taking on sales and marketing roles. Now, David runs his own consultancy and IT company, leveraging his extensive experience in IT and marketing.

Connect with David:

• Website

Episode Topics:

- Introduction to digital transformation
- Impact on every aspect of a business
- Importance of holistic understanding of the business
- Need for communication between stakeholders and staff
- Focus on providing value, not just implementing technology
- Importance of informed and educated buyers
- Understanding client persona and preferences
- Differentiating from competition and communicating value
- Using technology for personalized marketing experiences
- Knowing when to automate and when not to
- Automation for delivering information, personalized outreach for engagement
- Activity based marketing for sales process
- Intersection of sales, marketing, and technology
- Shift in traditional marketers embracing technology
- Need to adapt and grow sales in own business
- Emphasis on compliance, balance, and ethical considerations
- Overcoming fear and embracing technology for small businesses
- Change as a constant in business
- Age should not be a barrier to learning
- Understanding the changing landscape for small and medium businesses
- Chat GPT as a commoditized content creation tool
- Importance of using it in the right context with personality
- Potential of video-based marketing with automation
- Potential game-changers: blockchain technology and NFTs
- Industries that should pay attention to blockchain
- Incorporating new technologies into the business model
- Constantly seeking ways to improve and deliver value
- Regular evaluation and incorporation of emerging technologies
- Challenges with data harvesting and privacy in marketing
- Finding a balance between personalization and privacy
- Permission-based marketing and GDPR
- Evaluating new technologies and their fit in sales and marketing
- Not forcing new technologies just because they are new
- Customer journey mapping and adding value to the client's journey
- Need for businesses to adapt and disrupt
- Understanding the value provided and delivery methods
- Budget and time allocation for exploring new technologies
- Examples of technology disrupting industries
- Importance of assessing how technology can disrupt value delivery
- Encouraging businesses to disrupt themselves
- Developing new products or services to avoid being disrupted by others

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