284 Use “So That” to Communicate More Value

Business Strategy for CPA's

A simple way to improve how you communicate the value you create.

If you are not already great at communicating the value you create, you might default to selling accounting to your clients.

Selling accounting is less valuable than what accounting does, so if you don’t know how to convert from what accounting IS to what accounting DOES, you might be pricing too low.

Because the client needs to perceive the value you create to justify paying your prices, you need to communicate that value.

If the value is there – you’re creating it – but you’re not communicating it, you can’t price to capture it.

This is how money gets left on the table.

What words do you need to translate?

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Hey, CPA firm owner. I'm glad you found the podcast.

If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue.

If you like the podcast, join 3500+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox:

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Readers say they love it because they’re short and on point.

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Check out my “greatest hits” episodes:

Effortless Value #201

Pricing for Improved Profitability #211

12 Reasons to Niche #221

Killer Niches for CPAs with Tom Wheelright #178

Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall #179

Get More from Technology with Joe Woodard #244

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