))
Science for good: How Genentech’s mission yields innovation and growth
Manage episode 378686800 series 3475431
Contenuto fornito da Hans Larsen. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Hans Larsen o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
As part of one of the world’s largest pharma companies (Roche), Genentech has achieved impressive growth and industry-leading innovation while maintaining a strong company culture. In this episode of C-Suite Growth Talks, McKinsey’s Jennifer Dikan is joined by Dr. Erica Taylor, chief marketing officer (CMO) of Genentech, to learn about the company’s C-suite commitment to “science for good” and its cultivation of a culture where diverse employees thrive. We hear Erica’s insights into how life sciences marketing is evolving and what it will take to succeed in the future.
See www.mckinsey.com/privacy-policy for privacy information
3 episodi
Condividi
