What Are The Two Options To Generate Business For Yourself?

Central PA Real Estate Career Podcast with Dave Hooke

If you’re a real estate agent, team owner, or a team member looking to grow your business, I have some valuable insights to share with you today. The question I want to answer is: What are your two options for generating new business in 2024? For years, the strategies have remained consistent, falling into two main buckets: Prospecting-Based Activities Marketing-Based Activities When I first started my real estate career, I didn’t have much money, but I had plenty of time. I focused on three key prospecting activities that helped build my business: door knocking, calling expired listings and FSBOs, and working my database. These activities were the foundation of my success over 20 years ago, and they remain essential today. As my business grew and my time became more limited, I began supplementing these prospecting activities with marketing-based strategies. While these saved me time, they required an investment of money. The key to successful marketing is tracking your efforts to ensure you’re getting a good return on your investment. If you’re curious about the top five prospecting activities or the best marketing strategies for 2024, I’d love to share them with you. Just reach out to us at [e-mail], and we’ll provide you with the insights you need. We also offer a unique opportunity to shadow our team in the mornings. There’s no obligation—just an opportunity to take notes and experience our team environment firsthand. If you’re interested in learning more, or if you’d like to receive our list of the top five prospecting and marketing tools for 2024, feel free to contact us. Looking forward to connecting with you soon.