Ep. 120: Protecting your IP Rights in China? With China IPR SME Helpdesk

China Business Cast

Things in China are always changing faster than any other place in the world, especially when connected with technology, with patent and with laws. Because of the constant change, there are always huge market in China, which attracts companies all over the world. However, when a foreign company enters China market, it will definitely encounter with problems in rules, in trademark registration process, in patent protection, in communication with local agents and distributors, etc.

Sometimes it may find that the products or the name is already existed in China. Sometimes the problems are caused by misconception. Sometimes they are caused by choosing the wrong categories and classes where the company wants to protect itself. What can we do? Today, we will be focusing on the following questions:

• How can foreign companies protect themselves?
• How to prepare the trademark protection strategy? Why should a brand register under different classes in China vs. overseas?
• What can we learn from the wine case?
• What is the preference of Chinese consumers?
• Is it over when you have already registered a trademark successfully? What's next?
• Why must a foreign company pay attention to cultural differences when entering China?
• Why is it important to invest in human resources?
• What suggestions will the China IP SME Helpdesk provide for its clients?
• What can you do to protect your IP rights when there are similar trademarks that exist in the market already?
• Why should a brand invest in building their Chinese name?

Episode Mentions:

• Reach out to Mr. Matias Zubimendi via LinkedIn
• Website: China IP SME Helpdesk
• European Union Chamber of Commerce in China: https://www.europeanchamber.com.cn/en/home
• Find your host Lina on LinkedIN or on WeChat: Lina-LITAO
• Website: https://litaogroup.com
• Find your host Simon on LinkedIN
• Join China Business Cast WeChat group