Episode 118: How to Create An Effective Marketing Strategy For Your Consultancy in 2023

Climb In Consulting

At Create Engage, we like to share as much information as we can to help you get the most out of your marketing. So with that in mind, this week’s episode of Climb In Consulting is a little different! Instead of the usual conversation with an industry-leading guest, Nick’s on hand to give you everything you need to set your 2023 marketing strategy up for success. Today’s episode is taken from a webinar we ran for over 90 consulting firms who wanted to learn how they could improve their marketing. Nick walks you through our tried and tested marketing framework. The same framework we’re using with our clients to help them create effective marketing strategies that generate ROI. As a taster for what’s to come, in this episode we willI explain some of the critical components you need for an effective marketing strategy, including: - How to define your niche and what makes your consultancy truly unique. - Why targeting ‘CxOs' is killing your ROI, the importance of understanding your audience and how to market to them. - How to generate and amplify high-quality content using the digital marketing channels that are working for your competitors right now. Whether you’re creating your digital marketing strategy from scratch or trying to improve the framework you already have, there are plenty of tricks and tips that you definitely won’t want to miss! Enjoy the show.