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Matt Sutton | Keeping your disruptor edge | CMO Convo
Manage episode 409093017 series 3470148
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This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com
Disruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with everything that made them stand out getting filed down.
But does it have to be this way? Not according to Matt Sutton, CMO of The Black Tux. Matt joined us to discuss how effective use of technology, content, and creative thinking can help you keep your edge as a disruptor, in a way that keeps the close relationships and personal touches you had at the start as the brand scales and grows.
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