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9. Building an Inspiring Leadership Brand (with Brenda Bence)
Manage episode 343988660 series 3256656
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The crisis might become one more reason to work on your leadership brand as an entrepreneur, CEO or business owner. Throughout the interview Brenda gives us golden nuggets on how to use your personal brand for company’s growth. And don’t miss a simple but very useful exercise you can do everyday to understand what your personal brand is about.
0:00 Introduction
2:50 Changes in company’s brand strategy lately
4:51 Connection of customer service, sales and branding
7:07 Balance between leader’s personal branding and company’s branding?
9:49 The EXERCISE for building your personal brand strategy
15:56 Personal branding of a leader and corporate branding - what’s the priority?
16:45 MUST Do to strengthen personal brand during crisis
19:03 Where to start developing your personal brand?
21:38 A big mistake when it comes to a leader’s branding during crisis
27:15 Key benefits of learning how to build personal brand as a leader
29:20 Tools for building your personal brand (EXERCISE from Brenda)
34:52 Simple inexpensive activities to develop your brand
37:30 FAQ
40:48 Brenda about Masterminds
43:56 Masterminds during crisis
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