Ep 15: The Hardware Startup Experience from Business Case to Software with Dr. Karu Sankaralingam, University of Wisconsin-Madison/Nvidia

Computer Architecture Podcast

MP3•Pagina principale dell'episodio

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

circa un anno fa 1:03:29

Dr. Karu Sankaralingam is a Professor at the University of Wisconsin-Madison, an entrepeneur, inventor, as well as a Principal Research Scientist at NVIDIA. His work has been featured in industry forums of Mentor and Synopsys, and has been covered by the New York Times, Wired, and IEEE Spectrum. He founded the hardware startup SimpleMachines in 2017 which developed chip designs applying dataflow computing to push the limits of AI generality in hardware and built the Mozart chip. In his career, he has led three chip projects: Mozart (16nm, HBM2 based design), MIAOW open source GPU on FPGA, and the TRIPS chip as a student during his PhD. In his research he has pioneered the principles of dataflow computing, focusing on the role of architecture, microarchitecture and the compiler. He has published over 100 research papers, has graduated 9 PhD students, is an inventor on 21 patents, and 9 award papers. He is a Fellow of IEEE.

19 episodi

#Tech #comparchpodcast

Computer Architecture Podcast

Ep 15: The Hardware Startup Experience from Business Case to Software with Dr. Karu Sankaralingam, University of Wisconsin-Madison/Nvidia

Computer Architecture Podcast

22 subscribers

published circa un anno fa

MP3•Pagina principale dell'episodio

19 episodi

#Tech #comparchpodcast

Kaikki jaksot

Computer Architecture Podcast

1
Ep 19: Arkaprava Basu - Memory Management and Software Reliability with Dr. Arkaprava Basu, Indian Institute of Science 1:08:04

16 giorni fa1:08:04

1:08:04

Dr. Arkaprava Basu is an Associate Professor at the Indian Institute of Science, where he mentors students in the Computer Systems Lab. Arka's research focuses on pushing the boundaries of memory management and software reliability for both CPUs and GPUs. His work spans diverse areas, from optimizing memory systems for chiplet-based GPUs to developing innovative techniques to eliminate synchronization bottlenecks in GPU programs. He is also a recipient of the Intel Rising Star Faculty Award, ACM India Early Career Award, and multiple other accolades, recognizing his innovative approaches to enhancing GPU performance, programmability, and reliability.…

Computer Architecture Podcast

1
Ep 18: Codesign for Industrial Robotics and the Startup Pivot with Dr. Dan Sorin, Duke University 54:05

15 weeks fa54:05

54:05

Dr. Dan Sorin is a Professor of Electrical and Computer Engineering at Duke University, and a co-founder of Realtime Robotics. Dan is widely known for his pioneering work in memory systems. He has co-authored the seminal Primer on Memory Consistency and Cache Coherence, which has become a foundational resource for students and researchers alike. Dan’s contributions span from developing resilient systems that tolerate hardware faults to innovations in cache coherence protocols, and has been recognized by multiple best paper awards and patents. His work at Realtime Robotics has pushed the boundaries of autonomous motion planning, enabling real-time decision-making in dynamic environments.…

Computer Architecture Podcast

1
Ep 17: Architecture 2.0 and AI for Computer Systems Design with Dr. Vijay Janapa Reddi, Harvard University 59:34

30 weeks fa59:34

59:34

Dr. Vijay Janapa Reddi is an Associate Professor at Harvard University, and Vice President and Co-founder of MLCommons. He has made substantial contributions to mobile and edge computing systems, and played a key role in developing the MLPerf Benchmarks. Vijay has authored the machine learning systems book mlsysbook.ai , as part of his twin passions of education and outreach. He received the IEEE TCCA Young Computer Architect Award in 2016, has been inducted in the MICRO and HPCA Halls of Fame, and is a recipient of multiple best paper awards.…

Computer Architecture Podcast

1
Ep 16: Sustainability in a Post-AI World with Dr. Carole-Jean Wu, Meta 1:06:56

41 weeks fa1:06:56

1:06:56

Dr. Carole-Jean Wu is a Director of AI Research at Meta. She is a founding member and a Vice President of MLCommons – a non-profit organization that aims to accelerate machine learning innovations for the benefits of all. Dr. Wu also serves on the MLCommons Board as a Director, chaired the MLPerf Recommendation Benchmark Advisory Board, and co-chaired for MLPerf Inference. Prior to Meta/Facebook, Dr. Wu was a professor at ASU. She earned her M.A. and Ph.D. degrees in Electrical Engineering from Princeton University and a B.Sc. degree in Electrical and Computer Engineering from Cornell University. Dr. Wu’s expertise sits at the intersection of computer architecture and machine learning. Her work spans across datacenter infrastructures and edge systems, such as developing energy- and memory-efficient systems and microarchitectures, optimizing systems for machine learning execution at-scale, and designing learning-based approaches for system design and optimization. She is passionate about pathfinding and tackling system challenges to enable efficient and responsible AI technologies.…

Computer Architecture Podcast

1
Ep 15: The Hardware Startup Experience from Business Case to Software with Dr. Karu Sankaralingam, University of Wisconsin-Madison/Nvidia 1:03:29

1 year fa1:03:29

1:03:29

Computer Architecture Podcast

1
Ep 14: System Design for Exascale Computing and Advanced Memory Technologies with Dr. Gabriel Loh, AMD 1:05:02

1 year fa1:05:02

1:05:02

Dr. Gabriel Loh is a Senior Fellow at AMD Research and Advanced Development. Gabe is known for his contributions to 3D die-stacked architectures, memory organization and caching techniques, and chiplet multicore architectures. His ideas have influenced multiple commercial products and industry standards. He is a recipient of ACM SIGARCH's Maurice Wilkes Award, is a Hall of Fame member for MICRO, HPCA, ISCA, and a recipient of the NSF CAREER award.…

Computer Architecture Podcast

1
Ep 13: Energy-efficient Algorithm-hardware Co-design with Dr. Vivienne Sze, MIT 58:05

2 years fa58:05

58:05

Dr. Vivienne Sze is an associate professor in the EECS department at MIT. Vivienne is recognized for her leading work on energy-efficient computing systems spanning a wide range of domains: from video compression, to machine learning, robotics and digital health. She received the DARPA Young Faculty Award, Edgerton Faculty Award, faculty grants from Google, Facebook and Qualcomm, and a Primetime Engineering Emmy as a member of the team that developed the High-Efficiency Video Coding standard.…

Computer Architecture Podcast

1
Ep 12: 50th Anniversary of SIGARCH Special Episode with Dr. David Patterson, Dr. Norm Jouppi and Dr. Natalie Enright-Jerger 1:02:46

2 years fa1:02:46

1:02:46

This is a special episode to commemorate the 50th anniversary of SIGARCH. We have three leaders from our community who have served as SIGARCH chairs -- Dr. David Patterson, Dr. Norm Jouppi and Dr. Natalie Entright-Jerger -- reflect on the evolution of the computer architecture field as well as our community over half a century, and share their perspectives on opportunities and exciting times ahead. David Patterson is a professor emeritus at UC Berkeley, a distinguished engineer at Google, and recipient of the Turing Award. Norm Jouppi, a VP and Engineering Fellow at Google, where he is the chief architect for Google's Tensor Processing Units (TPUs), and a recipient of the Eckert-Mauchly award. Natalie Enright-Jerger is a professor at the University of Toronto, where she is the Canada Research Chair in Computer Architecture, and is a recipient of the Alfred P. Sloan Research Fellowship, and distinguished member of ACM and IEEE.…

Computer Architecture Podcast

1
Ep 11: Future of AI Computing and How to Build & Nurture Hardware Teams with Jim Keller, Tenstorrent 1:22:21

2 years fa1:22:21

1:22:21

Jim Keller is the CTO of Tenstorrent, and a veteran computer architect. Prior to Tenstorrent, he has held roles of Senior Vice President at Intel, Vice President of Autopilot at Tesla, Vice President and Chief Architect at AMD, and at PA Semi which was acquired by Apple. Jim has led multiple successful silicon designs over the decades, from the DEC Alpha processors, to AMD K7/K8/K12, HyperTransport and the AMD Zen family, the Apple A4/A5 processors, and Telsa's self-driving car chip.…

Computer Architecture Podcast

1
Ep 10: Physically-constrained Computing Systems with Dr. Brandon Lucia, Carnegie Mellon University 1:06:15

2 years fa1:06:15

1:06:15

Dr. Brandon Lucia is a professor in the Department of Electrical and Computer Engineering at Carnegie Mellon University. Prof. Lucia has made significant contributions to enabling capable and reliable intermittent computing systems, developing techniques that span the hardware-software stack from novel microarchitectures, to programming models and tools. He is a recipient of the IEEE TCCA Young Computer Architect Award, the Sloan Research Fellowship, and several best paper awards.…

Computer Architecture Podcast

1
Ep 9: Hyperscale Cloud and Agile Hardware Design in China with Dr. Yungang Bao, Institute of Computing Technology 52:48

3 years fa52:48

52:48

Dr. Yungang Bao is a professor at the Institute of Computing Technology (ICT), Chinese Academy of Sciences (CAS) and the deputy director of ICT-CAS. Prof. Bao founded the China RISC-V Alliance (CRVA) and serves as the secretary-general of CRVA. His research interests include open-source hardware and agile chip design, datacenter architecture and memory systems. Prof. Bao’s contributions include developing the PARSEC 3.0 benchmark suite which has been adopted by leading industry players in China (like Alibaba and Huawei), the labeled von Neumann paradigm to enable a software-defined cloud, Hybrid Memory Trace Tool (HMTT), and Partition-Based DMA Cache. He was awarded the CCF-Intel Young Faculty Award, was the winner of CCF-IEEE CS Young Computer Scientist Award, and received China’s National Honor for Youth under 40.…

Computer Architecture Podcast

1
Ep 8: Durable Security and Privacy-enhanced Computing with Dr. Todd Austin, University of Michigan 1:00:47

3 years fa1:00:47

1:00:47

Dr. Todd Austin is a Professor of Electrical Engineering and Computer Science at the University of Michigan in Ann Arbor. His research interests include robust and secure system design, hardware and software verification, and performance analysis tools and techniques. Todd has donned multiple hats, being a senior processor architect at Intel’s Microprocessor Research Labs, a professor at the University of Michigan, serving as the director of research centers like C-FAR, and more recently serving as the CEO and co-founder of the startup Agita Labs. He is also an IEEE Fellow and received the ACM Maurice Wilkes Award for his work on SimpleScalar, and the DIVA and Razor architectures.…

Computer Architecture Podcast

1
Ep 7: Domain-specific Systems for AR/VR and Extended Reality with Dr. Sarita Adve, University of Illinois at Urbana-Champaign 1:00:03

3 years fa1:00:03

1:00:03

Dr. Sarita Adve is the Richard T. Cheng Professor of Computer Science at the University of Illinois at Urbana-Champaign. Her research interests span the system stack, including hardware, programming languages, operating systems, and applications. She co-developed the memory consistency models for the C++ and Java programming languages, based on her early work on data-race-free (DRF) models, and has made innovative contributions to heterogenous computing and software-driven approaches to resiliency. Her group recently released the Illinois Extended Reality testbed (ILLIXR), the first fully open source extended reality system to democratize XR systems research and development. She is a fellow of the American Academy of Arts and Science, IEEE, ACM and a recipient of the ACM SIGARCH Maurice Wilkes award. As ACM SIGARCH chair, she co-founded the CARES movement, and is a winner of the CRA distinguished service award.…

Computer Architecture Podcast

1
Ep 6: Quantum Computing Architectures with Dr. Fred Chong, University of Chicago 58:58

4 years fa58:58

58:58

Dr. Fred Chong is the Seymour Goodman Professor in the Department of Computer Science at the University of Chicago, and the chief scientist of SuperTech, a quantum software startup. He is also Lead Principal Investigator for the EPiQC Project, an NSF Expedition in Computing. Previously, Fred received his Ph.D. from MIT in 1996 and was a faculty member at UC Davis and UC Santa Barbara. Fred has made significant contributions to architecture and system stack for quantum computing, and his other research interests include emerging technologies for computing, multicore and embedded architectures, computer security, and sustainable computing.…

Computer Architecture Podcast

1
Ep 5: Datacenter Architectures and Cloud Microservices with Dr. Christina Delimitrou, Cornell University 48:45

4 years fa48:45