Surf, Sustainability, and Stunning Post-Surf Hair: Dip's Eco-Friendly Revolution

Confessions of a Surf Lady | The First Women's Surfing Podcast™

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Finding plastic nurdles on the remote beaches of Sri Lanka left Kate Assaraf heart broken. Having grown up in New Jersey where seamlessly going from beach to nightlife was a part of summer culture, Kate never left home without a bottle of conditioner to treat her hair after a day in the saltwater. Now a surfer and long term hair-care enthusiast, Kate hated the fact that her post-surf hair care contributed to the world's growing plastic problem. After dozens of iterations working with a chemist, Kate created an eco-friendly solution in her company called Dip! An environmental awareness company parading around as a damn good hair care company.

In this episode you'll learn all about Dip and how this badass entrepreneur combined her love for hair, sustainability, and surfing into a haircare line fit for surf ladies who love the environment (and are tired of those post-surf tangles!)
Main Themes:

Plastic Pollution & Kate's Inspiration to create Dip!
"When I was in Sri Lanka, they already had like a bit of a plastic problem. A ship had spilled plastic nurdles all over. It broke my heart. Sri Lanka is one of the most beautiful, untouched places I've ever been and nurdles just mimic food for so much wildlife there. It's heartbreaking". - Kate Assaraf

Accessible Sustainability
"Sustainability is a weird subject, right? People want to care about it. But they either don't feel included or they feel disenchanted because they don't think that they can do much about it. For me, like the little emotional thing in my day, is my hair. If I'm having a bad hair day, I'm miserable it affects my confidence. So I thought why not make something amazing that that tapped into doing something good? Something you use regularly that reminded you about reducing your plastic instead of like finger waggled you into it." - Kate Assaraf

Greenwashing & Beauty Products: Reef Safe vs. Reef Safer
"Surfers want their their heart and soul in reef safety and understandably so. And I'm also on that on that team. When you're in the cosmetics industry, and you know that this term doesn't mean anything but consumers hold so much weight with it. It's tricky. You see consumers going back and forth on brands on reef safety. The term that I've seen that is most appropriate is "reef safer". It's very easy to put reef safe on anything right now there's no one there there no police it." - Kate Assaraf

Resources:

• Shop Dip and get 15% OFF with the code "confessionsofasurflady" at checkout at Dipalready.com
• Follow @Dipalready on Instagram here.
• Follow us your host Laura Day: @confessionsofasurflady
• Follow The Surf Société: @surfsociete for surf lady tips from #thesurflab inside the membership

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Confessions of a Surf Lady is supported by The Surf Société, our unique digital women's surfing platform where we come together to Learn More. Surf Better. Live Happy. Learn more at Surfsociete.com